• 10 Nov 2020 6:10 AM | Anonymous

    Small Business Saturday is on Nov 28th this year, which means there are only 17 days left to plan! We put together some ideas to help you have a successful and fun Small Business Saturday. This list is similar to our one last year, but with a couple more ideas and a few tweaks with Covid in mind. Remember, during this season it is important to engage with your customers especially online to let them know what you have to offer them. 

     1. Create a Gift Guide for your Customers 

    Let your customers know all of the amazing products or services that you have to offer and which ones would be great for their mom, sister, daughter, grandmother, father, son, brother, husband, even neighbor! Your customers might not know what you have available so show them!! If you don’t have all these things add other shops around you that do!

    2. Sell Online

    With Covid it’s just not safe for ALL people to go out and shop. If you have the option for customers to shop online PROMOTE IT! Let them know how easy it is to shop with you from their home. If you don’t have a online shop consider doing facebook livestream shopping events or putting items for sale on your Facebook and taking payment through PayPal or venmo.

    3. Host a Small Event (In-store or Online)

    You could have local entertainment playing outside, activities for families, wine and shop for the ladies, online vendor event with other fellow business owners, the list could go on and on. 

    4. Have a Holiday Display for Photo Ops for their Holiday Cards.

    Make your business part of your customer’s holiday traditions! Make sure to post about it on social media so people know to go to you for it. You can have a photographer or just let them take the photo themselves.

    5. Non-product based businesses! You can celebrate Small Business Saturday too!

    If you have a brick and mortar by local shops you can put out promotional material with your business info on it like water bottles, masks, or hand sanitizer for the shoppers! If you don’t have a brick and mortar in those areas or at all, ask a local shop if you could provide those things inside their store their shoppers!

    6. Support a Local Charity

    On Saturday have a portion of your sales go to a LOCAL charity!! 
    Here are some local Charities in The Woodlands (there are so many more - do some research to find one that best fits your beliefs!!)

    CASA Child Advocates of Montgomery County:

    Cassidy Joined for Hope:

    Inspiration Ranch:
    The Montgomery County Food Bank:
    New Danville:
    Operation Pets Alive!:
    Children's Safe Harbor:
    Yes To Youth:
    iGo Pink:
    Interfaith of The Woodlands:
    Special Angels of The Woodlands:

    7.Collaborate with Other Small Businesses

    Help one another with promotions by passing out each other’s coupons or business info to your customers or sharing about each other online. People always like recommendations on where else they can SHOP LOCAL! If you’re looking for Small Businesses to collaborate with our is a great source!

    8. Register with American Express

    American Express has free material you can use for Small Business Saturday, such as, posters, social media posts, and more ideas to help you make the best of your Small Business Saturday.

    9. Reward Check-Ins or Social Media Shares

    Give coupons, discounts, or a small (free sample size) gifts to people that share your business on social media or that “Check-In” on social media while at your store. Have a little basket full of goodies with a sign that says “FREE - just please “Check-In” on Social Media to let everyone you’re here and to SHOP SMALL TODAY!”  The influence of friends is a big deal when it comes to marketing! 

    10. Make a Countdown on Social Media and Utilize your platforms as much as possible!

    With so much competition during the Holidays remind your costumers you are still here! You can also use the countdown as a way to promote any promotions or sales you will be having on or leading up to Small Business Saturday too.

    11. Spotlight a Loyal Client/Customer, Another Small Business, or a Charity

    If you spotlight one of your customers they will share that post with their friends, same with another small business. Those are more eyes seeing what you have to offer them for the Holidays!

    12. Don’t let Small Business Saturday Sneak Up on You NEXT YEAR!

    Plan ahead and even set a reminder on your phone to start your planning on how you to celebrate SBS! Research if there are festivals you could be a part of next year - Check them out this year to see how well it is attended in the past. Also, see if there are local Holiday activities in the area that you could contribute to! Example: If you are a baker see if you could donate cookies for a meet and greet with Santa - imagine all of those people being able to sample your work! 

    We hope this helps you prepare for Small Business Saturday!! Add a comment below if these tips did help you out or let us know what your Small Business Saturday plans are!

    Good Luck and we will see you out there or online!

  • 3 Nov 2020 7:03 AM | Anonymous

    You might not think that photography is important for your business since… you’re not a photographer! Well, that is not true and frankly bad photos on your website or social media could make or break your business. Here are 4 reasons why *good* photography is extremely important for your business.

    1.  Why Quality Matters  “75% of online shoppers rely on product imagery when making a decision about a potential purchase.”  With that statistic alone you want to make sure your photos are the best representation of your product! You could have the most amazing product on the market, but if the photos are poor quality your product will look like poor quality.
    2. First Impressions  Most of the time your photos on Social Media & your website are the FIRST thing people see about your business. You want the people viewing your business and seeing clean, good photos so they know you are a business that takes pride in their work. The photos they see are the only representation of your business at that point ~ how do you want your business to represented? This goes for non-product based businesses as well. 
    3. Relieve your Customers Anxiety About Purchasing Online Some people don’t pull the trigger with a product online because they can’t physically touch it and see if they like it. Relieve that stress and doubt by providing high quality, crisp photos from multiply angles of your product.“22% of Returns Occur Because the Product Looks Different in Person”Don’t let this happen to your product because of poor images. 
    4. Good Photos are more Shareable! Good Visual Content is 40% More Likely to Get Shared on From your Social Accounts! Increased engagement is the most important thing for social media, if you have more shares and engagement then the social media gods will boost you up on news feed. That means you will be seen by more people and your potential client/customer will grow as well!

    It is fairly obvious now photos are an important part of any business. You can hire a professional photographer to take photos for you especially if you’re needing new headshots. It is also a good idea to learn how to take good quality photos so that you don’t always have to rely on a professional photographer for your quick shoots. WCE has a workshop coming up this Thursday, Nov 5th  ~ How to Photograph Products Like a Pro! You will learn simple lighting techniques, the best angles and composition, and ideas for color palettes! You can go

    HERE to register for the event. This is recorded event so if you miss it you can check back at our SHOP for the recording.

    Any questions or concerns please contact us

  • 28 Oct 2020 7:00 AM | Anonymous

    WCE had the pleasure of interviewing Katelyn Trulove of Trulove Webworks Web Design! Learn all about Katelyn, why she chose to start her own business, what sets her & Trulove Webworks apart from the others, and why she has a passion for small business! 

     ~Tell us a little bit about your business and what you do~

    I build websites for small businesses that speak directly to their ideal customer. We don't use templates or generic content. The client and I work together to find a real strategy and brand personality that shines through every aspect of their online presence.

    ~How or why did you decide to start your own business?

    I was raised on small business, and I've worked in small business my entire adult life. So, of course, I'm passionate about seeing local businesses succeed. I've been really inspired by the people I've had the privilege to work with. Owning a business has always been a dream for me, so seeing the amazing people in our community doing it gave me the courage to take the leap for myself. 

    ~Why did you choose this business or industry?

    Creativity runs in my veins. As I mentioned, I grew up in a small business, but another huge piece of my upbringing was art. My mother and both grandmothers were creatives and encouraged me from a young age to embrace my creativity. As a kid of the '90s, I watched the internet, and social media become what it is now. I think it just made sense to put that knowledge and my natural creativity into a career path.

    ~Did you have any major setbacks or obstacles getting started?

    Other than the obvious obstacles that life brings for everyone, it has been an interesting road. I had my third daughter at the beginning of this year and launched my company in July. Family life, along with the changes brought on by Covid-19, have forced me to look at things a little different and stay flexible. The impact of Covid-19 has undoubtedly made my commitment and passion for small business stronger. 

    ~What differentiates your business from your competition? 

    I describe myself as a concierge web design agency. It's really about the client, and I'm here to show them the way and facilitate success. I'm not the web designer that delivers a website that looks and sounds just like the competition, and disappears. Throughout the entire process, I keep you and your customer in mind. It's a collaboration to find a way to truly convey your message. I see every client as a relationship, and I take pride in nurturing that to create on-going success for us both.

    ~What are you most proud of about your business?

    My clients, they are kicking butt! I have been so lucky to work with people who share my passion and drive. Seeing them grow is a real privilege. 

    ~How has your industry changed in the last few months and how do you see it changing in the future (or will it)?

    A lot. Covid has taken a toll on industries in different ways. It has definitely shown small business owners how important it is to be able to communicate with customers and do business online. It has also made it especially important for those businesses to have a marketing company that will update their information at a moment's notice. I believe that shift is here to stay and I’m proud to be a part of it.

    ~Please share any pricing info with us! ~

    You can find my packages and pricing at

    To see everything Katelyn and Trulove Webworks has to offer and to connect with her on Social Media please go here:

  • 27 Oct 2020 12:39 AM | Anonymous

    It's already the end of October and we can't believe it!! With all the Fall and Winter Holidays coming up so quickly we know that you are going to have less and less time to get the extra work done for your business! So, WCE has created another monthly Social Media Post Idea Guide for you!! You can use all of these ideas each day at a time or you can choose the ones that best fit your business and brand. You can also use these ideas as a starting point and mold them into more of what your business/brand is about. No matter how you use these ideas we hope that it takes some of the stress out of the upcoming holiday season.

    You can click ---> HERE to download the WCE November 2020 Social Media Post Ideas!
    And if you found this help please let us know and please browse around for other helpful tips! We would also love for you to join us at our LAST Workshop of the year. Leslie Osborne of Bessie Bakes Backdrops will be teaching us How to Photograph Products Like a Pro! Go here to register:
    It's only $12 until November 3rd!!

    And as always don't forget to shop Local at!!

  • 20 Oct 2020 6:30 AM | Anonymous

    WCE had the privilege of interviewing Elanor Sung the woman behind PinPoint Massage & Bodywork. Learn all about Elanor, her passion for massage therapy and why she doesn't believe in competition, only cooperation. 

    ~Tell us a little bit about your business and what you do 

    I am a Licensed Massage Therapist and it is my goal to deliver the massage service that the client is looking for. I focus on the clients needs and wants of the client, to deliver a massage where the therapist listens to the client.

    ~How or why did you decide to start your own business?

    I decided to start my own practice because I was frustrated with franchises. They focused on the money making aspect of massage and didn't care about the clients. I would work with clients and they would need an extra 5 or 10 minutes because we were just starting to see results. But I couldn't. I had to stop the session or risk running behind all day. I had wonderful relationships with my clients, but the company didn't support that relationship. If I had a regular client that didn't show up for 2-3 weeks, I wanted to call to check in, but couldn't. It was frustrating for me, and I knew how to fix that. Start out on my own. So I did.

    ~Why did you choose this business or industry?

    I became a LMT because I knew the healing power of touch. When I was 20 I started getting debilitating back pain that would make me pass out from the pain. It would last for hours. My uncle (a Massage Therapist) did 3 deep long strokes at the beginning of one of my episodes. The pain went away in 45 minutes when it used to take 4-5 hours. It was then that I asked him about being a massage therapist, because if he could make me feel that much better with 3 strokes, how much can you accomplish with the entire body?

    ~Did you have any major setbacks or obstacles getting started?

    I started my massage career in 2004. I tried starting when I was a brand new therapist, but had no clue what I was doing. I tried again in 2011. Still, I didn't know what I was doing and the advice I was given was not very good, and I couldn't stay afloat. In 2016 I tried again, this time I had a vague idea of what to do and how to manage my money. I found several mentors in my industry and started following them. I took advice, listened to business podcasts and found support. I grew. I had a baby in that first year, and when I was at my lowest, I kept pushing through. The best investment I have made for my business is a business coach, everyone should have one.

    ~What differentiates your business from your competition?

    I don't believe in competition, I believe in cooperation. There are so many amazing therapists out there, that if I am not the right fit, I have many friends that I can refer to. Techniques are the same, but the application is what sets us apart. Let me tell you of some benefits you will get when you choose me as your therapist. I do not comply with the industry standard of a 50 minute session. If you schedule a 60 minute massage, you will get 60 minutes (or more) of hands on work; from the time I put my hands on you to compress your tight, sore muscles, to the final compression of your legs. You get FULL TIME massage sessions. You can experience techniques like cupping, hot stones or a foot scrub as a complimentary service, no add on fee required. Many times I will suggest adding on cupping or stones (and sometimes both) in your session, especially if I feel that would help you reach your goals faster. 

    ~What are you most proud of about your business?

    I love to learn. I am constantly adding new knowledge to my repertoire. I am a Massage Instructor as well as a Massage Therapist. I love learning and growing. Currently I am working on 2 additional certifications: Neuromuscular Cupping Therapy and Manual Lymphatic Drainage (Vodder) Official Certification. 

    ~How has your industry changed in the last few months and how do you see it changing in the future (or will it)?

    The Massage industry has changed because they are taking a bigger role in educating people on the dangers and prevalence of Human Trafficking. Many don't know that Houston is the second biggest hub for human traffickers in the nation. That is so sad. Texas (and the industry as a whole) is moving forward in preventing this deplorable trade. Many people who are being trafficked, pose as massage practices, but really are there for sex trafficking. Know the signs of human trafficking and never hesitate to call your local police, if you suspect trafficking.

    ~Please share any pricing info of products or services 

    Pricing: I charge $84 for an hour session. I find that most people need a 75 minute session, at $99. I price for my time, and not for the type of massage you receive. Customized sessions range from light pressure to deep tissue; from relaxation to rehabilitation and recovery. Medical Massage sessions are generally for those with a prescription for massage from their doctor. While I don't charge insurance at this time, I will gladly provide you with whatever documentation your insurance requires for you to get reimbursed.

    You can find full descriptions and price lists on Elanor’s website: 

    You can also connect with her through her Facebook Page:

  • 12 Oct 2020 10:53 PM | Anonymous

    With Yelp, Facebook Reviews, Google Reviews, the Better Business Bureau, and everywhere else reviews for your business can be made it is important to know how to make your customers happy.

    Here are 6 tips we think are important for making a happy and satisfied customer.

    1. Know your Clients Expectations

    Better yet - remember the expectations you have advertised about your business. What are the main things you have stated you provide for your customers or clients? Always keep up with the standards you have set for your brand. Know who you are as company and always provide that to each of your customers or clients.

    2. Be Prepared to Solve Your Customers Problems

    Know and be prepared for the common (and not so common) problems your customer tend to have. Be one step ahead, so that your customer's experience runs smoothly. Have procedures in place for the different issues that could occur and make sure your co-worker/employees are trained on these procedures. For example: if you're a wedding photographer and you know every wedding there is always an issue with brides being able to gather all her family members after the ceremony for the portraits. The solution/procedure: Give your bride a worksheet to fill out well before the wedding of all the portraits she wants taken on her wedding day. Then provide printable cards she can have her bridesmaids give to the family members needed for portraits explaining where they need to meet the bride and groom after the ceremony. Simple! Something that is very stressful for your client is fixed by you = happy client!

    3. Have AMAZING Customer Service

    None of us are perfect, we all make mistakes. There will be a time when you will have an unhappy or unsatisfied customer. Whether that customer's complaint is legitimate or not doesn't really matter. You need to try and make that customer happy and right your wrong IMMEDIATELY. Listen to your client's complaint, show sympathy, admit fault, apologize, even ask the customer how you can fix this for them. Again, have a plan and procedure in place and make sure everyone working with you is trained on that procedure. Nothing can take down a business faster than bad customer service.

    4. Thank Your Customers

    Make sure to thank your customers at the time of purchase. And it is also a nice touch to send past customers/client a note, email, or text (however you contact them) with a thank you and add a coupon or discount code with it! It will remind them you are still there while making them feel appreciated. 

    5. Ask for Feedback

    You will never grow as a company if you do not listen to your customers/clients. Provide a place where they can leave anonymous  feedback ~ it will be more honest that way. The best way to know what your customer wants or needs is by asking them.

    6. Listen to the Feedback

    If there are things that your customers are not happy with ~ change it! Like we said before nobody is perfect, you will always need to adapt and change things within your business to provide the best experience for your customer or client.

    The bottom line, when a customer has a great experience they will want to return. If you exceed your customer's expectations not only will they want to return they will recommend you to others. 

    We hope this helps! Let us know (we love feedback)!! Also, if you are struggling to find more customers browse through our other articles for marketing tips.  You can look through our shop for webinars & workshops too ~ we have so many topics to choose from!  WCE also has an upcoming webinar on  5 ways to make your Marketing more Inclusive that can help you grow your clientele!

    Any questions or concerns? Email us at!

  • 6 Oct 2020 6:30 AM | Anonymous

    WCE had the pleasure of interviewing Krista McDaniel owner and founder of Kreative Media a Digital Marketing Agency in The Woodlands, TX.  Learn all about Krista, why she chose to start her own business and what sets her & Kreative Media apart from the others! 

    ~Tell us a little bit about your business and what you do

    Kreative Media is a full service digital marketing agency. We specialize in website design, logo design, social media management, SEO, content creation, ad campaigns and all things digital.

    ~How or why did you decide to start your own business?

    Before Kreative Media, I owned an upscale women’s clothing boutique for 10 years. I grew it to one of the top in the industry and had 2 locations before I started a family. I did this through innovative and creative ideas that no other boutiques were doing at the time. We were featured on ABC The Bachelor and on the news multiple times. I noticed a niche in the market for someone to actually help grow these businesses and think outside of the box. There’s a lot of digital marketing agency but I know what businesses actually need since I have been on the “other side” of business. All businesses really want is ROI and growing their brand. I am here to help you propel your brand to the top of your industry. 

    ~Tell us about you- the business owner/owners so we can get to know you personally

    I graduated from the University of Miami in 2012 (Go Canes)! After college, I moved back to The Woodlands where I started my clothing boutique and in the meantime met my husband. We have been married for 5 years and have 2 little girls who are 2 and 4 years old. When I am not behind the computer designing and working, you will find us out and about in The Woodlands.

    ~Why did you choose this business or industry?

    My major was in Public Relations and I have always loved the digital design aspect. I love watching my client’s businesses grow and being along the journey with them. All of my clients, I consider my friends and we talk multiple times a day about new ways to market, content creation, email marketing, website updates and events that we could do. 

    ~Did you have any major setbacks or obstacles getting started?

    I knew the biggest challenge would be getting my first client. Surprisingly, one of the first clients I reached out to started right away. I have been blessed with the clients I work with and happily can say that every client I have started has stayed with Kreative Media. We have now expanded to help all industries from retail, real estate, law firms, med spas and more! 

    ~What differentiates your business from your competition?

    All of my clients appreciate that I have been on the other side of the business. I understand the struggles that brands go through and help to avoid those by being proactive and staying on top of the industry trends. I know what consumer’s want in a website and what works. I go above and beyond for all of my clients and work 7 days a week to make sure everyone is successful.

    ~What are you most proud of about your business?

    I am truly proud of my clients and what we have been able to accomplish. Every one of my clients have grown 100x since I started working with them. I am proud of the start ups that I do a full package for which includes logo design, full website design, branding and social media management. I love watching their vision come to life and take off on their own. I love seeing the smile on my clients face when a campaign works and receiving online sales. I would say this industry has a lot of reward but you have to be ready to put in the work. I am here to do the “dirty” work to grow your brand while you focus on what you truly love.

    ~How has your industry changed in the last few months and how do you see it changing in the future (or will it)?

    I believe people must go digital these days. If you don’t have a website or some type of online presence the brand your brand will be left in the dust. Brands must make it personal, people want to see who is behind the brand and get to know you!  My business has grown 10x during these past few months because people understand the importance of being digital. 

    ~Please share any pricing info of products or services

    Our packages are completely customizable. We do everything from start-ups that need our full package (logo design, website design, branding and social media) to already established companies who just need SEO or a little push to take it to the next level. No project is too small or too big for us to handle. 

    Please Krista & Kreative Media for all your marketing needs:


    Instagram: @Kreativemediagrp

    Facebook: @kreativemediagrp

  • 29 Sep 2020 6:22 AM | Anonymous

    Who's excited that October is in just a couple days?! We are!! And we are super pumped to give y'all the Social Media Post Idea Guide for October!

    For those that don't know WCE puts together post ideas for each month of the year to help you streamline your social media marketing! You may not use all of our ideas, but we do think it will get your brain moving and help you think of ideas that relate to your business! 

    So, without wasting too much more of your time ~ you can download this guide for free HERE!

    We really hope this helps! Don't forget to browse around our other articles to find more business tips & other free downloads!

  • 22 Sep 2020 6:36 AM | Anonymous

    If you haven't noticed the world is slightly obsessed with videos - on youtube, facebook and just about anywhere you look you can find people streaming videos. 75 million people watch video everyday! So, the question is - Have you considered how beneficial videos could be for your business? We have done some research and found videos are important for the growth of your business. Here are some reasons you should add video to your marketing strategy!

    1. Video Can Explain Your Message!

    Text and image marketing are great, but it can be difficult to get your message across. Think of it as a TV commercial compared to an ad in a magazine. Another thing to keep in mind - viewers retain 95% of the info they watch on video! The average retention for reading text is only 10%!

    2. Videos are more Engaging & Encourage Sharing

    Videos on Facebook increase engagement by up to 33%.  But, studies have shown that keeping the videos up to only 2 minutes get the most engagement. Videos are more likely to be shared on social media platforms too, actually they're 12 times more likely to be shared than text and images combined!

    3. Google loves Videos

    Embedded videos on your website can increase your traffic by 55%! To optimize your videos for SEO you need to make sure that you have good titles and descriptions otherwise google won't find them.

    4. Videos Can Build Trust

    Video give your customer a better understanding of your company and your product/service which gives them confidence to buy. 77% of consumers say that videos gave them more confidence to purchase online. Videos also have shown to increase revenue - marketers who use videos experience a growth revenue that is 49% faster than non-video users.

    5. It Can Boost Email Marketing

    Simply mentioning email in your subject line can increase your email open rate by 19%! Which is big in the email marketing world! The average click rate for email marketing is 15-20% so you are significantly increasing your reach by adding videos links to your emails.

    All in all, videos can do wonders for your business. A lot of us shy away from videos because we don't want to be in them or don't know how to do them! If you want to learn more about making videos for your business you can join us at our workshop  How to Make Professional Videos with Your SmartPhone on October 8th! 

    If you have any questions please don't hesitate to contact us! 

  • 15 Sep 2020 6:09 AM | Anonymous

    Are you thinking about starting a business and don't really know where to start? A good place is estimating how much the startup will cost be! Knowing your expenses is extremely important even for a seasoned business owner. 

    When figuring your startup costs you need to take into consideration your physical assets, your one-time costs (or irregular costs), your monthly production costs, and your operational costs.

    Physical Assets are things that you buy that are long term in nature ~ they are your tangible assets. These include your equipment, building, etc.

    One-Time Costs or irregular costs are the costs that don't have a monthly fee. Which include your attorney fees, formulation fees, graphic designer fees, insurance, permits fees, etc.

    Your Monthly Production costs vary with your production volume, so the more you sell the more your production costs will go up. These costs include materials, shipping costs, labor, etc. 

    And finally your Operational Costs which are your regular monthly expenses that will rarely fluctuate. These are your cell phone bill, rent, web hosting, bookkeeping, etc.

    WCE has put together a very simple Startup Cost Worksheet that will help you breakdown your physical assets, your one-time costs, your monthly production costs, and your monthly operational costs. You can find the worksheet HERE!!

    We hope this helps you get one step closer to achieving your dreams! Another thing to consider when thinking about startup costs is getting funding for you business! You won't want to miss WCE's next webinar What You Need to Know About Venture Capital!  You can find this and all our other upcoming webinars and workshops in our Upcoming Events!

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