We’ve all heard people buy from people they know/like/trust. Well, how do you do that? How do you become someone your audience knows, likes and trusts? 20-year brand storytelling expert, Sarah Panus, founder of Kindred Speak shares how to market with empathy via editorial storytelling.
• What is brand storytelling?
• What should you share stories about?
• How to use empathy + data to understand what your audience is thinking and feeling. (FED Method)
• Become a content investigator: Free sites to look for audience/content insights, including SEO—even if you have no idea how to do it right now
• Prompts to immediately help advance your storytelling content