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Our Story and Mission

Photo by the amazing The Brand Creative Photography

WCE is a community dedicated to the growth of women entrepreneurs through business development and networking opportunities. By connecting with other entrepreneurs, you can share experiences, gain knowledge, and promote your business. Join us and discover that You don't have to do this entrepreneurial journey alone. We are stronger together!

WCE was co-founded by Ali Everhard and Melissa Rouswell, serial entrepreneurs who discovered a need for a group that supported women entrepreneurs as they started and developed successful businesses.  The idea for a group began as the two friends were talking about being entrepreneurs and their own personal ups and downs in their journeys.  Melissa's background is in direct sales where she had support from a corporate office as well as the other consultants in the company who would answer questions, give ideas and listen when things didn't go as planned, and of course celebrate when things were a huge success.  They realized this was something that Ali as a photographer, graphic designer and artist didn't have as a solo entrepreneur and really needed at times as she felt more alone in her journey. They started looking and found there were a lot of networking groups but not really any groups just for supporting entrepreneurs especially those starting out.  So they set about to create a community where women could ask questions, learn ways to improve their business, get advice, collaborate, and stay inspired and passionate about their businesses. The focus of the group is on building relationships with other women entrepreneurs so that we are a strong community of successful women.

~Ali Everhard has been a photographer and graphic designer with Studio 256 since 2004. Ali and her husband create and design games for the whole family at Howdowdownson. She grew up in the Midwest, living in both Illinois and Ohio. With her family, she has made The Woodlands, TX her home for the past 11 years.

~Melissa Cartusciello Rouswell has been a leader with Traveling Vineyard for over 5 years and is a serial entrepreneur who has owned several small businesses in The Woodlands area. She is a proud Aggie and has been in the Houston area for over 20 years.


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WCE Corporate Sponsors:   Mosquito & Pest Authority 

 Moody Bank

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