• 4 Aug 2020 8:39 AM | Anonymous

    For some the new year is when they set goals, but here at WCE we are strong believers of setting small goals throughout the year. Coming up with goals can be the easy part planning and implementing them is the hard part! 

    We have created a simple Goal Worksheet for you to use to help organize your goal and break it down so that you can easily achieve it!

    Before you download the Goal Worksheet ~ which can be found HERE ~ we want to walk you through the worksheet so you know what each section means!

    At the top of the worksheet you are going to simply write your goal down. You will also include a due date. This can be an estimated date, but you want to give yourself a deadline so you have a date to work towards.

    After you write your goal down, give yourself the reason why you want to achieve this goal! This is important because it will remind you why you need to stay focused and your purpose. 

    Onto the brainstorming section! Some things to get your brain storming ~ What will you need to reach your goal? What are some routes to take to get there? What have done in the past that would help with this goal? Brainstorming is important for planning out the next two sections, so grab so extra paper if you need it!!

    What you will fill out next is your contact and resources that can help to achieve this goal. Who are some people that can help you? Where are some places you can go for help?

    Now you will be making your Action List! This will be pulled from your brainstorming list ~ what are the the small steps you need to take to reach the ultimate goal? Write each small step down, create a due date, and don’t forget to check it off when it is done!

    We suggest after you fill this out hang it near your desk so that you see it everyday. You want to be reminded of the small tasks you need to do to reach the goal you have set. 

    We really hope this helps! Search our other articles for great tips and other free downloads and check out our Upcoming Events & and in our Shop ~ WCE just might be the resource you’re looking for to achieve your goals!!!

  • 28 Jul 2020 6:30 AM | Anonymous

    It is almost August!!!! We can't believe it! We know a lot of you have had a lot on your plate with the current situation so we are here to take some of the stress off of you!! WCE provides a monthly social media post idea guide to help you streamline your workflow!  

    You can find the August Edition right HERE!

    If you find our guide helpful don't forget to come back at the end of the month to find WCE's September Social Media Post Guide!! 

    And while you're here check out our upcoming events for August! You won't want to miss our online workshop on How to Grow Your Instagram Following and Grow Your Business!! 

    Remember WCE always has your back ~ if you need help or have any questions never hesitate to contact us at wearewce@gmail.com!

  • 21 Jul 2020 6:30 AM | Anonymous

    Here are 7 types of Digital Marketing that you should know as a entrepreneur!

    Social Media Marketing

    Which is the use of Social Media platforms, such as Facebook, Instagram, LinkedIn, YouTube, Alignable, Pinterest, etc., to connect your audience or client to your brand, increase sales, and drive traffic to your business. A great way to use social media marketing is interacting with people in local facebook groups!

    Content Marketing

    Content Marketing is focused on creating and distributing content for a targeted audience online. It is free, valuable content that is easily shareable. It is used to attracted leads, increase sales, increase brand awareness, expand your customer base, and engages your potential clients. 

    Pay-Per-Click Advertising

    Pay-Per-Click Advertising is used to drive traffic to your website by placing ads on different websites. You will pay the website publisher when your ad is clicked. Social Media sites (Facebook, Instagram, Pinterest, LinkedIn, etc.) also have their versions of pay-per-click advertising too. Search Engine Marketing (SEM) is a version of Pay-Per-Click Advertising because it uses paid advertising to get traffic from search engines like Google. WCE had a webinar on how to use Facebook Ads! Here is the link to check it out:  https://www.wearewce.com/Sys/Store/Products/46531

    Affiliate Marketing

    Is the process of someone earning a commission by promoting your products. Example - you can pay a well known blog (in your target market) to promote your business or product for you. This can be expensive, but is a great way for your business to be seen by your target market and by someone they trust.

    Email Marketing

    Email Marketing is, well, sending your clients emails! If you already have a database of emails from your past clients use those to send newsletters, notification of sales coming up, or even holiday greetings! Email Marketing is a great way to remind your existing clients that you are still here! Building your email list is important too! Try putting a opt in for emails on your website or create a giveaway that requires an email to enter. 

    Text Marketing

    Text Marketing is very similar to email marketing except is by text messages instead of email. There are different programs that you can use. WCE actually has a workshop coming up in September about Text marketing with Project Broadcast!! Here is the link for more info: https://www.wearewce.com/event-3894638

    Search Engine Optimization (SEO)

    SEO is very important and can be hard to master. It is the process of driving free, organic traffic to your website from search results on the search engines. To be on the first page of a search engines you need to optimize your website or blog with the right content and search words and get enough clicks to make search engine sites see your website. Content marketing actually helps with your SEO!

    Marketing is complex and hard to master to say the least. You can join us on WCE’s webinar this Thursday to hear more about Marketing and how to stand out on Social Media! Link to the event right here: https://www.wearewce.com/event-3877515

    We do hope this helped! Let us know below! And remember WCE always has your back, if you have any questions please contact us at wearewce@gmail.com! ✨

  • 30 Jun 2020 7:24 AM | Anonymous

    We are constantly told having a positive or good mindset is important for a successful life. But, not everyone is born with a positive outlook on things, many tend to dwell on the negative. We get caught up in the bad things that are happening and we start building the wall in between ourselves and success. So, the question is ~ how can we start making the steps towards having a different mindset? We found a good starting point with an article from Success Magazine. This article was written by Karima Mariama-Arthur the author of Poised For Excellence: Fundamental Principles of Effective Leadership in the Boardroom and Beyond

    Follow the link below to read the article on the 5 things you need for a successful mindset and please let us know below what you think!


  • 23 Jun 2020 7:52 AM | Anonymous

    Having trouble coming up with Social Media Post ideas? Going blank on what to to post about next? Don't worry ~ WCE's July Social Media Post Guide will help and you can find it right here!

    If you found our guide helpful please come back at the end of the month to find WCE's August Social Media Post Guide!! 

    And don't forget to check out our upcoming events!!

    Remember WCE is always has your back ~ if you need help or have any questions never hesitate to contact us at woodlandswce@gmail.com!

  • 16 Jun 2020 2:18 PM | Anonymous

    Branding is the visual heart & soul of a business. It gives your potential clients an idea of who you are, not just as a business, but as a person. Good branding brings your potential clients into your story. It gives them something that they can connect with even on a personal level. Now the question is ~ Do you know your brand? If not, no problem! WCE always has your back! 
    Here are some great tips on how to figure out “Who is Your Brand?” and a worksheet to help you define that brand from Florida Winter Marketing!

  • 8 Jun 2020 10:08 PM | Anonymous

    Have you ever heard of the Rule of 7? If you’re in marketing you sure have! If not, the Rule of 7 is a “marketing principle that states that your prospects or clients need to see or come across your offer or business at least seven times before they really notice it and start to take action.” 

    So, that means your client isn’t even going to consider you until they have heard your name or seen something about you AT LEAST seven times! 

    What does this mean for you? It means you need to be creative and find ways to get yourself and your business name out there! Use the tools and resources that are available to you, be active and engage on social media. Expand your network and use new resources to help spread the word about you and your business. Don’t be scared to pay for advertising, it works! You want to make sure you are seen not just by people you know, but by a whole new audience. By using well established outlets on social media and other media publications you will be able to expand your marketing channel.

    Here is a great article that goes into detail about ways you can use the Rule of 7 to expand your business ~ https://www.thebalancesmb.com/how-to-use-the-rule-of-7-to-radically-grow-your-business-4037683

    We hope this helps you!! And don’t forget to check out our upcoming events!!

  • 31 May 2020 10:33 PM | Anonymous

    WCE has joined forces with Local Businesses to bring the FIRST Play+Shop+Live Local Saving Guide!! This saving book is filled with local businesses in and near The Woodlands with lots of savings. 

    You can get your FREE local saving book HERE!

    Thank you for supporting small business and please don't forget share this with your friends!! 


  • 26 May 2020 7:00 AM | Anonymous

    We can't believe it almost June already!!! Seems like 2020 is flying by (thanks a lot Covid-19!). Well, WCE doesn't want you wasting anymore of your time so we made the June Social Media Post Idea Guide to help you!

    And you can find it right HERE !

    If you find our guide helpful don't forget to come back at the end of the month to find WCE's June Social Media Post Guide!! 

    And while you're here check out our upcoming events we have a Virtual Vendor Event happening June 11th & 12th!!  It will be a fun interactive shopping experience ~ You won't want to miss it!

    Remember WCE always has your back ~ if you need help or have any questions never hesitate to contact us at woodlandswce@gmail.com!

  • 19 May 2020 5:43 AM | Anonymous

    1. Referrals. Referrals. Referrals.

    Ask your current clients to give you a shout out or ask them to write a a review on social media. It’s easy for them and influencer marketing is one of the most successful. If you don’t have current clients ask a friend (that you’ve done work for) to write the review or give the shout out!  Remember people aren’t thinking about you and your business as much as you are (or at all) so you need to ask for help!

    2. Network.

    This one seems obvious and it might seem impossible during COVID-19, but it isn’t! There are lots of ways to network online! You can become more active in local Facebook groups ~ and not just one of them! Be active in all of them or most of them. Most likely people are in the same groups and if they see you in more than one group they will get to know you more and faster. Be remember ~ be genuine, be yourself. Don’t try to be someone you’re not just to get clients, fake shows. You can also find online events that are going on right now ~ either networking events or fun community based ones!

    3. Show You’re a Pro!

    Show the world that you are a leader in your industry! Book a speaking engagement for a local event, reach out to be a guest blogger, inquire about being on podcast, or do an Instagram takeover with another local business owner! Let people know that you know your stuff!!

    4. Collaborate!!

    You can collaborate with other business owners to help each other gain more clients. Clients are the only one thats can give referrals ~ other business owners can help you with that too! And don’t be scared to befriend the business owners in your industry! You might think they are the enemy, but they’re not! There are enough clients to go around and if they have an over abundance of clients wouldn’t you like to be their referral?? 

    5. Know the Client You’re Looking For!

    This is the most important one! Not everyone is your client! If you market to everyone you will run yourself too thin and come up empty. Here is a great blog post about Tips on Finding Your Ideal Client from one of our speakers for WCE: https://brittnischroeder.com/finding-ideal-clients/

    Let us know what you think of these tips! And let us know how we can help you!!!

     If you don’t already belong to our Facebook group do it now: 


    And if you would like to support some local artisans join us on June 11 & 12, 2020 for a Live Facebook Marketplace Event! Details HERE!

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