Women's Council of Entrepreneurs had the pleasure of interviewing the woman behind Right Track Financial, Michelle Nieman. Continue reading to learn more about Michelle, why she quit her corporate 9-5 job to start her own business and how she has stayed in business for over 20 years!
Tell us a little bit about your business and what you do:
I am a financial services agency that educates individuals and families on their options for retirement planning and life insurance to ensure financial security for their family.
I am looking to start focusing on teaching young people the importance of starting early with saving for retirement...the younger you are the easier it is to build and grow retirement!!!
I also specialize in Medicare. I help take the confusion out of Medicare options and help beneficiaries make the best decision for them.
How or why did you decide to start your own business?
The first day I went back to work (in downtown Houston) after I dropped my 6 week old son at the sitter I received a phone call that he turned over for the first time all by himself. I immediately put in my 2 week notice and decided to get insurance licensed so that I could work from home. I was able to attend every single event he ever had all the way through graduation and still be able to earn a good living.....and I don't regret a minute of it. Not to mention that I was miserable doing the 8 to 5 work day and having to answer to others.
Why did you choose this business or industry?
When I was 17 I was riding the bus to school and I saw an insurance agency with a persons name on the door... I wondered how does a person come to own a business like that and if it would be possible for me to do something like that someday. I never really thought about it again. However, 17 years later, the opportunity came to be.
Did you have any major setbacks or obstacles getting started?
I can't say that I have had any major setbacks or obstacles in starting my agency. I have just taken it slow and steady and my business has grown every year.
What differentiates your business from your competition?
Although I am a single person in my business, I have many, many options for people when it comes to life insurance or Medicare companies. While most agents will focus on only a small handful of companies, I am contracted with many life companies and 13 Medicare companies. I don't have to push a product on a client for the reason of being limited on options.... I can offer what is best for them.
What are you most proud of about your business?
That I have managed to stay in business independently for over 20 years and have clients return to me year after year and send referrals to me on a regular basis. I always do what is right for the client....always.
At almost every appointment, my clients tell me that they appreciate the time I take to explain the product, what their options are, and that I offer that they call me at any time.
How has your industry changed in the last few months and how do you see it changing in the future (or will it)?
The only real change that has happened in the past few months is due to Covid-19 and the inability to have community meetings. However, every client I have seen this year has opted for face-2-face meetings.
~DO you have a favorite small business?
I don't really have a favorite small business, however, I do strive to support family owned restaurants.
Do you have any pricing info to share?
Pricing is based on many personal factors of each individual, however, I shop for the absolute best deal for every client.
Right Track Financial's goal is to help you meet your wealth building goals both in the present and long term. To get your financial future in order in 2021 connect with Michelle here: