WOMEN'S COUNCIL OF ENTREPRENEURS
Text-based marketing ~ We have talked about text marketing before and even had a virtual workshop with the amazing Jake Dempsey of Project Broadcast! If you missed it you can see the replay HERE.
Those that are not familiar with text marketing might be asking ~ what the heck is text-based marketing? Text message marketing is the ongoing process of communicating business news, sales, promotions or other relevant information to your customers via SMS (short message service) text messages on their mobile devices. It is a type of digital marketing strategy that helps build brand awareness on a more personal level.(businessnewsdaily.com)
The reason we love and talk about text marketing so much is because it so important and so overlooked! Text marketing is not considered or put on the back burner for a lot of small businesses, but we feel like this is giant marketing opportunity that shouldn’t be ignored. Here are five reasons why you should consider text marketing for your business.
If you haven’t noticed people have their phones with them constantly and this isn’t just us thinking that. American users check their phones up to 52 times a day and 91% of Americans have their mobile devices nearby 24/7. (99firms.com) That means when you send a text, your customer will get it and they will see it AND most likely open it. Text marketing has an open rate of 98% and 90% are opened within the first 3 minutes! (www.smsglobal.com) You really can’t beat that amount of engagement with any other type of marketing.
2. More Personal and Can Increase Customer Engagement
Speaking of engagement. Text marketing not only has an amazing open rate, but it is much more personal than other types of marketing. It makes you and your business more accessible to your customers. With text marketing from Project Broadcast your customers have the ability to text you back! That means you can get instant feedback from your customers and start to build a trusting relationship with them.
3. Did We Mention High Open Rate
Not only does text marketing have the 98% open rate compared to the 20% email open rate, but 50% of US consumers make a purchase after receiving an advertising text, a discount coupon, or a QR code. (99firms.com). With that high of percentage you have a good change of getting a purchase when you send your sales and discounts over text messaging. And though this doesn’t apply to all business we thought this statistic was interesting. ~ SMS text marketing statistics show that 76% of people across the world are keen to be reminded of their medical appointments, while 69% would like to receive reminders to arrange appointments or to take their medication. (99firms.com) To us that means that people what important information TEXTED to them because they actually see it.
4. Opt-In and Opt-out
We feel like the Opt-in is a bonus because you know that the customers you have on your list want to be there. They want to engage with you and your business, that is why THEY opted in. This also applies for Opt-out. Though it is sad when you see someone not want to receive your texts anymore, it is good to know who your customers and what type of interactions they want. When you have an easy opt-out like in text marketing you don’t have to worry about marketing to the wrong clients. Some tips to get opt-ins: simply post your opt-in number on your social media platforms to let people know how to get your notifications of deals and sales. If you sell products check to see if you can integrate it in your check out process.
5. Time-Efficient & Cost Effective
Unlike emails that you have design and craft text messages are usually short and simple. You don’t want it too long otherwise people won’t read it fully and you don’t want it to look like spam so you keep it simple. Here is a quick tip ~ Always remember to add your business name in the text somewhere, so your customer knows who they are communicating with! And as far as cost effective, with text services starting as low as $10 a month text messaging marketing is inexpensive compared to other types of marketing.
If it isn’t clear, we love text marketing because it so easy and effective. We personally use Project Broadcast when sending out texts. You can see all the benefits of Project Broadcast by clicking the button below!
We really hope this helps! Search our other articles for great tips and some free downloads too! And check out our all of Upcoming Events & and in our Training Resources for more tools that can help you grow as an entrepreneur. If you are not a WCE member already you need to today! We have a free membership level, as well as, premium levels that give you access to ALL WCE content for FREE! Click the button below for more info.
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If you have any questions please don't hesitate to contact us at firstname.lastname@example.org! And to opt-in for WCE's text to get up-to-date info on events, resources, and deals simply text WCE to 936-228-6391!
With so many distractions in our daily lives it can be very difficult to be productive. WCE has come up with 6 simple steps that will kick start your productivity. These aren't difficult changes, but they are changes nonetheless, so always give yourself time for adjustments and start small. When some begins training for a marathon that don't run 26 miles on day one. If you want to begin to make permanent changes in your life you should always make small changes to lead up to your end goal. If you try too much too soon you could ultimately fail. So, if you think this list is overwhelming ~ only try one or two things for awhile! But, we promise no matter if you do all of these steps or just one you will see a change in your productivity.
SIMPLE STEPS TO BETTER PRODUCTIVITY
1. Write Everything Down
You will forget it otherwise! Don’t trust your memory, too many things happen throughout your day for you to remember every little task you need to do or plan to do!
2. Plan your Day
Plan your day the night before! Write down all the tasks that you want to get do the next day. Remember to be reasonable with yourself, don't overbook yourself. Once you have all your tasks listed out, place them in the time of day you can do them. If you find that you can't fit all the tasks you want to get done in the amount of time you have available, re-evaluate your plan. Is there something that you can move until tomorrow? Is there something you can delegate to someone else? Once you have your schedule figured out you can write it in a planner or make a “note” on your phone by simply adding the times of day and filling in your action items. Fill in the what you’ll be doing at 7am, 8am, 9:30am, etc. Don’t forget to factor in eating, travel time, and any mental breaks! Driving somewhere takes longer than you think sometimes! WCE created a great Daily Schedule Template that you can download for FREE to help make this easier!
3. IF YOU PLAN IT - STICK TO IT!
This is why it’s important not to overbook yourself when planning your day the night before! Make sure everything you plan to do is possible!! Don’t break promises to yourself. If start breaking promises with yourself than you will begin to lose motivation.
4. Clear Your Space
Try to clear your space after each work day or each night. I know this is something I struggle with the most. I’m an artist and I love everything out so I can see it! But, it makes for a very chaotic environment that is hard to work in. When clearing off your desk/workspace if you can’t find a place to put an item away, you may want to think about getting rid of it or get rid of something else that has been stored away for awhile that you haven’t used. Everything needs a place so you don’t waste time looking for things.
5. Set a Timer
Set a timer for every task you need to do. That way you stick to your schedule you set the night before! Set the timer appropriately to the time you need to complete each task on your list. If you know that it will take you more than 10 minutes to answer emails, so don't set yourself up for failure as give yourself only 10 minutes to so. Give yourself the correct amount of time for each task. You will even need to set a timer for your breaks and you social media time (even if it is for work). You will be surprised how quickly 20 minutes goes by on social media!!
6. Self Care
When making your Plan for the Day the night before make sure you budget enough time for yourself so that life doesn't get overwhelming. You can't do great things if you feel run down. Take a walk, go for a run, read a book, go shopping, talk on the phone with a friend, do something for YOU! It is hard for some to take time for themselves because they see it as a waste when they could be working on something "important". But, YOU are important. Your physical and mental health is far more important than any email or social media post. Those things can wait ~ always remember that.
All in all, these are simple steps that help tremendously when trying to organize your work days. You will be surprised with how much more you get done when you start with a plan.
We hope this helped ~ if you think so check out our other articles here! And don't miss any of our Upcoming Events! You can also become a member of WCE for free! You can sign up and see all that WCE as offer by clicking the button below.
And as always if you have any questions or concerns please never hesitate to contact us at: email@example.com
One of Women's Council of Entrepreneur main missions is to not only help educate entrepreneurs, but we also seek out to make your lives EASIER!! We know that running a business is exhausting and it consumes most of your time. We are always trying to find ways to help alleviate some of that stress and streamline your workflow.
As some of you may know each month WCE gives you a Social Media Post Idea Guide which is a FREE reference for you to use when you are just stuck on what to post on your business' social media platforms. There are ideas to promote yourself, your business, and ideas to create interaction on your page. It is a great resource and you can find the June one HERE! Even though we know this is helpful we got to thinking....the actual planning of when and where you are going to post can be overwhelming too!
So, we thought about what we do and what makes our workflow easier. And what we do is write things down! We strongly believe that writing out a daily, weekly and even monthly social media plan is very important for productivity! Again, our Social Media Post Ideas Guide is amazing, but you may not want to use all the posts that we came up with since they may not ALL fit your brand. And you may want to post slightly different things on each platform. It can begin to get a little unorganized. Well, this is where WCE's Social Media Content Weekly Planner Template comes in!
Our Social Media Content Weekly Planner Template is extremely simple to use. Once you download it you will see along the top you can write the week and the days that you are working. There are also spots along the left side of the page to write your social media handles. This then forms almost like a spreadsheet where you can place all the posts you want to do for each day of the week for each of your social media platforms!
We strongly suggest that you print out several of these at a time so you can plan head. The best way to organize all of these papers is to get a inexpensive 3-ring binder and hole punch and voila ~ You have yourself a custom social media planner!
With all that said it's time to give you the FREE download! You can download the Social Media Content Weekly Planner Template by clicking the button or the image below!
If you found this helpful you can find more free downloads, tips and articles HERE. You can also become a member of WCE for FREE and get access to all of our downloads and resources instantly! You can join by clicking the button below or going to the Membership tab in the menu above.
And please don’t miss any of our upcoming virtual workshops or our workshop replays! We have topics covering all aspects of running a business. You can find them in the menu bar under Upcoming Events and Training Resources!
Like we said before our goal here at WCE is helping you find ways to make your business life easier! If you have any questions please contact us at firstname.lastname@example.org. And remember WCE always has your back!
It is safe to say that most of us have been in a situation where we are asked to introduce ourselves and our mind goes completely blank and we can barely even remember our own name! It is even more difficult when you are asked to produce a quick summary of your business at a networking event! I mean we can talk about our businesses ALL DAY if you want us to, but you want me sum up what I do 24/7 in a 30 second “pitch” in front of all these people?! Yikes!
The hardest part of creating the introduction to your business or your "elevator pitch” is that you need to make sure you hit all the important aspects of your business. We have heard a lot of elevator pitches and while they are all good, some fall short when describing what the person actually does. We leave wondering “what exactly does she do again”?
Sometimes you only have a minute or less to make a good impression, so you want to make sure you are clear and concise. You want to have them know you as a person, but more importantly what your business is and who you help.
This is of course is easier said than done like most things are when owning a business! But, here at WCE we are always trying to make things easier for entrepreneurs. So, we created a free worksheet that will help you create your elevator pitch!
There are two parts to the worksheet. The first is a series of questions that will help you figure out who your business helps, how they help, where your target market is, and what sets you apart from the rest. Not only will these questions help you create your “elevator pitch”, but it can also help you develop a great summary for your website and social media accounts!
The second part of the worksheet works similar to a mad libs and is there to help anyone really struggling with stringing all of these ideas and statements together. While you can use the text we provided word for word, we do suggest you put your own spin on it so that the people you are networking with get an understanding of who YOU are too.
Once you have your intro written out ~ practice it OUT LOUD until it becomes natural when you say it. Try to tweak the wording to what naturally comes to you! Remember be YOU. Practicing will help relieve the anxiety built around being put on the spot when asked to introduce yourself and your business. The more you say this “pitch” the more it will naturally flow and it won’t seem like a pitch anymore
So, we know that the “elevator pitch” is important because it helps people really understand who needs your business and what your business does, but we can’t forget the importance of building relationships at a networking event. Using this worksheet and organizing your introduction will really open the doors to you being able to be yourself at the events. Being prepared always makes us feel more relaxed going into what can feel like an uncomfortable setting.
With all that said, now is the time for you to get the worksheet! Click the button below or the image for the FREE download of WCE’s Create Your Elevator Pitch Worksheet.
As always hope that this helps! You can browse our other Articles for more free downloads, helpful tips and entrepreneurial resources. To make it easier for yourself you can become a member of WCE for free and have instant access to all these free downloads and resources. You can join by clicking the button below or going to the Membership tab in the menu above. Make sure to check out all the perks of being a premium member too!
If you really want to dive deep into topics that will make owning a business easier you don’t want to miss our Training Resources or our Upcoming Events! We have so many workshops and webinars that can streamline your workflow and take your business to new levels!
If you have any questions or concerns please reach out to us at email@example.com. Or you can connect with on Facebook and Instagram too! And remember, WCE always has your back!
It's already the end of May and we can't believe it!! With school ending soon and summer coming up so quickly we know that you are going to have less and less time to get the extra work done for your business! WCE has a monthly Social Media Post Idea Guide and the June edition is ready for you!!
For those that are new to Women’s Council of Entrepreneurs ~ our Social Media Post Idea Guide is a list of social media posts that are complementary to each day of the month. There are ideas to promote yourself, your business, and ideas to create interaction on your page. We also include important or fun holidays of the Month ~ like Thank God it’s Monday Day! You can follow our guide day by day, you can pick or choose which posts work best for you and your business, or you can use these tips as a starting off point and come up with your own posts! Anyway you use this guide we hope that this streamlines your workflow, as well as, helps you get more interaction on your social media platforms.
You can click the button or the image below to get the FREE download now.
CLICK FOR FREE DOWNLOAD
We hope this helps and remember that WCE is always here to help! For more tips and free downloads please browse through our other Articles. You can also become a FREE member of WCE and get access to our hidden Member resource page that is full of INSTANT and free downloads, other great resources that will help you run your business, and get up-to-date information on our upcoming events! To join for free or to take look at our premium memberships go to the Membership tab here on our website or click below:
JOIN WCE FOR FREE!
And you won’t want to miss any of our upcoming virtual workshops or our in-person events! You can find those under our Upcoming Events tab or you can click below!
If you have any questions or concerns please don’t hesitate to reach out to us at firstname.lastname@example.org!
Networking has bad rap, but it doesn't need to!!
When most people think of networking they cringe at the thought of walking into a stuffy room with sharks ready to attack you with their "pitch". Or you envision the old fear of the middle school lunchroom and you see yourself sitting alone in the corner and no one talks to you!
While these feelings are understandable, that isn't the scene at most networking event (cough **especially WCE events** cough)!
We found an amazing article breaking down the myths of networking.
The 4 Myths of Networking Events according to Janna Kefalas are:
We couldn't agree more that these statements are myths! Networking is actually fun and extremely important for your business so you that you can expand your reach to new clients and customers.
The myths aren't enough though Janna goes on to explain these myths, why they're not true and some tips on how to make networking not only easier, but dare we say...fun!
Follow the link here to read more about these www.forwardthinkcareers.com/the-4-biggest-myths-of-networking-events
And if you didn't know ~ Women’s Council of Entrepreneurs has great opportunities for you to network! You can go to our Upcoming Events to see our events near you (we also hold virtual ones too!). You can join our FREE Facebook group HERE to connect with women entrepreneurs all over the U.S. You can also check out all the benefits of being a member of WCE HERE, and we have so many days on both Facebook and Instagram where we encourage connections and collaborations ~ so make sure you’re following us on all the platforms (see the icons at the bottom of the page)!!
Our goal here at WCE is help you find ways to make your business life easier! And we hope this helped you! If you have any questions please contact us at email@example.com
As many of you know the Women’s Council of Entrepreneurs’ mission is to promote, motivate, educate, and connect female entrepreneurs. We also try to find ways to lighten the load of being an entrepreneur and business owner! Each week we give tips or free downloads that usually streamline work flows, help get your creative juices flowing or give you valuable information that will help you grow as an entrepreneur.
We know that connecting with your audience on social media is important. Making sure to post on holidays is an easy way to connect with your audience. What isn’t easy is making the graphics for those posts! You could share graphics from other sites, which is perfectly fine especially if you like and want to promote the business you are sharing! But, the bonus of making a custom graphic with your website or your social media handle on it is when it is shared YOUR business is promoted! People will see YOUR business, no someone else’s! Now, we go back to ~ but, making graphics in not in my wheelhouse!
WCE has created a few Mother’s Day graphics on canva.com that are fully editable! And these are free for you to use!! When you click on it you will be taken to the download which leads to Canva.com. If you do not have account with Canva you can go:
https://partner.canva.com/c/2753431/647168/10068 to create one for FREE! Once you do that you will be able to change the colors and add your logo, website and whatever else you need to do to it to make the graphic YOURS!
You can download a template we made for you HERE or by clicking the quote image below!
While you are in Canva make sure to poke around! There are so many amazing templates for anything you can imagine. Canva makes it easy to create custom images and graphics for your business.
We really hope this helps! If you find yourself a little lost on Canva you can check out our two Canva Workshops right here in our SHOP. Jasmin Augustin of Media Jasmin does an amazing job of walking through all the amazing tools on Canva in the 2 part workshop! You can also browse our Articles for more free downloads and other tips and tricks. And please don’t forget to join or FREE facebook group where you can connect with other entrepreneurs, share experiences, and promote their businesses. And always if you have any questions or concerns please never hesitate to contact us at: firstname.lastname@example.org
We can't believe it's the LAST DAY OF April 2021!!! Time flies by too quickly. We wish we could hold still the hands of time to be able to catch our breath a bit! Since we can't do that for you WCE is has created another Social Media Post Ideas Guide for you.
For those that are not familiar with our Social Media Post Idea Guide, it is FREE reference for you to use when you are just stuck on what to post on your business' social media platforms. It is super simple to use ~ you can either use it day by day and take advantage of all the ideas listed or you can pick and choose what works best for you and your business. Lots of people have told us that just reading our ideas have sparked new ideas of their own! Yay! We love that!
Well, without further ado ~ you can click the link or the image below for your Social Media Post Idea Guide: May Edition!
May Social Media Post Idea Guide
As always we hoped this helped. Our goal here at WCE is helping you find ways to make your business life easier! If you have any questions please contact us at email@example.com. And if you did find this helpful….please don’t miss any of other helpful articles HERE and our Upcoming Entrepreneurial Workshops which you can find by clicking on the Upcoming Events tab or by going HERE!
As an entrepreneur building and maintaining your network is extremely important. Not only do you need this network of other entrepreneurs and business owners to help you build your client base, your network can be your go-to for support. As we have said before being a entrepreneur can be a lonely gig. It is so important to find that group of like-minded people that can be there for you and you for them.
Here 5 ways we have found that can help build your network as an entrepreneur:
We know this might seem overwhelming to some people! Going to events where you don’t know anyone ~ it can bring back horrible nightmares of the junior high lunch room on the first day of school! Haha! But, don’t worry! Networking events aren’t as scary as you think….at the right ones aren’t. They can be very welcoming, inviting and inclusive. Make sure you come prepared with how you are going to explain your business to people. In some events (like WCE’s networking events) you will have 30 seconds- 1 minute to be able to introduce yourself. Make sure you can get what you offer and a little about yourself in that time. Practice at home, it sounds silly, but it helps! Also, don’t just talk business!! We know this may seem counter productive, but you’re not necessarily trying to find clients, you’re trying to make human connections for your network. You want to build relationships. Be yourself and you will find ways to connect with those at the event.
There are so many great networking and support groups for entrepreneurs on social media and online (cough * WCE is our favorite * cough). To find some, we suggest by looking for local neighborhood groups on facebook. Once you’re in those you can ask if anyone knows of a good networking group in the area. There are other speciality groups you can join that aren’t necessarily for entrepreneurs, but they usually have days that you can post about your business and you can start making connections with the business owners on those days!
Now that you have made connections in your online groups start making real life relationships with your connections. For example, on Mondays WCE offers Social Media Monday on Facebook and Follow Back Monday on Instagram. Say you comment on those posts and you follow the other business owners that have posted too. Make sure to reach out to them and thank them for the follow back and continue to actively follow them on those platforms by liking and commenting on their posts. You may even make a strong enough connection that you can meet in person! Which leads us to number 4...
Collaborating with other entrepreneurs is so good for your business! It helps both parties grow their potential network of customers. You can find business owners in your industry that compliment what you do ~ or you can find connections completely out of your industry, but still compliment your business. For example, say you’re a boutique owner, but you collaborate with a photographer. Together you could do a mini fashion shoot at your boutique! For a certain price women can come with their friends, pick a cute outfit from your store and get a photoshoot with their friends. You could even add a makeup artist and hairdresser too! Think outside of the box on how you can work with others to grow your businesses TOGETHER!
None of the above will work if you don’t stay consistent. And we know this can be hard because there is so much work that goes into owning a business, but consistency is what truly works.
These don’t seem too hard and lucky for you Women’s Council of Entrepreneurs can help you with all of them! Yay!!! You can go to our Upcoming Events to see our events near you (we also hold virtual ones too!). You can join our FREE Facebook group HERE to connect with women entrepreneurs all over the U.S. You can also check out all the benefits of being a member of WCE HERE, and as we mentioned before we have so many days on both Facebook and Instagram where we encourage connections and collaborations ~ so make sure you’re following us on all the platforms (see the icons at the bottom of the page)!!
The world is slightly obsessed with videos - on youtube, facebook and just about anywhere you look you can find people streaming videos. 75 million people watch video everyday! So, the question is - Have you considered how beneficial videos could be for your business? We have done some research and found videos are important for the growth of your business.
According to Hubspot....
These stats say it all. Video helps drive traffic to your business and leads to actual sales! We know making a video is easier said than done. That is why WCE has created a video content marketing checklist for you! The checklist is simple to use and will help you get on the right track to making videos for your business. There are 5 topics on the checklist that we have broken down below.
The first step is to Plan and Prepare! You need figure out what your main goal for the video you are creating. Do you have a product you want to talk about? A new service that you are excited about? Whatever it is, plan what you want your customers to do with the video they are watching. Make clear point and try to make a call to action at the end of the video. Another important thing to focus on when planning your video is your target market. Who is your target market and what do they like? Make the sure the content in your video appeals to those in your target market!
Next up is the equipment. You can can stay simple by sticking with your smartphone for your recording device. Other options to record on are a Go-Pro or any type of a camera that records video. You will want to use a tripod to reduce camera shake. The tripod keeps your recording device steady while filming. An external microphone is recommended, but not necessary. You will also need editing software or an editing app on your phone. The software that were recommended by Aja Vickers of Aja Vicker Global Media are: Adobe Premiere Pro ($21/month), Blender, Lightworks, Shotcut, DaVinci Resolve, and Openshot. And for the apps creativebloq.com suggests apps such as Adobe Premiere Rush, Lumafusion, Kinemaster, and good old iMovie. Other optional items when shooting your video are a backdrop and some lighting.
Now onto the fun stuff ~ the Recording of the video! The first thing to do is find a location that is well lit (preferably with natural light), quiet (so there is no distracting background noise), and a background that is simple and not distracting to the viewers. If you are unable to find a spot with good lighting or a clean background this is where the backdrop and lighting would be needed for extra equipment. After you find your location and you set up your equipment do a test round to make sure audio is working and so that you can get comfortable with the content. It is a good idea to take multiple takes, you then can edited the best takes together with your editing software or app. Added tip ~ when taking multiple takes leave a few seconds of silence before and after talking for easier editing.
Speaking of editing ~ once you feel satisfied with your recordings it is time to move onto editing. Use one of the editing software or apps mentioned above or chose one that you have found that works well for you. When editing continue to be mindful of the length. Here are some stats from singlegrain.com on importance of video length:
Another thing to keep in mind when editing is branding your video. To brand your video you can put your business logo in the corner of the video or simply put a clip at the end of the video with your logo and contact information. It is always best to not use music or sounds that you don't own or that are not copyright free.
Last on the checklist, but certainly not least is the uploading of the video! When uploading the video make sure the title of the video is relevant to the content. Do the same for the description and add keywords that relate to the content and your business. Include video tags that will make your video easy to find and be mindful if you want comments on your video to auto load or if you want to approve them. These tips pertain mostly to YouTube, but check the features on Facebook or other social media platforms to see what upload features are available to enhance your reach.
We believe this is a great place to start to making professional quality videos! But, it really is just the tip of the iceberg. To get more in depth learning check out past Workshop on How to create Professional Videos with your Smartphone and our upcoming coming Workshop Getting Over Your Fears of Being on Camera!
This was a lot of information, but is all on the FREE printable Video Content Marketing Checklist that you can download HERE or by clicking the image below!
If you found this useful please go through our other Articles where you can find more helpful tips and more FREE downloads. And please head over to our Upcoming Events or our Shop to see our other upcoming & past workshops we have more than just video production! Our workshop topics are created to help you become the best business owner you can be! We always have your back here at WCE!