WCE had the privilege of interviewing Elanor Sung the woman behind PinPoint Massage & Bodywork. Learn all about Elanor, her passion for massage therapy and why she doesn't believe in competition, only cooperation.
~Tell us a little bit about your business and what you do
I am a Licensed Massage Therapist and it is my goal to deliver the massage service that the client is looking for. I focus on the clients needs and wants of the client, to deliver a massage where the therapist listens to the client.
~How or why did you decide to start your own business?
I decided to start my own practice because I was frustrated with franchises. They focused on the money making aspect of massage and didn't care about the clients. I would work with clients and they would need an extra 5 or 10 minutes because we were just starting to see results. But I couldn't. I had to stop the session or risk running behind all day. I had wonderful relationships with my clients, but the company didn't support that relationship. If I had a regular client that didn't show up for 2-3 weeks, I wanted to call to check in, but couldn't. It was frustrating for me, and I knew how to fix that. Start out on my own. So I did.
~Why did you choose this business or industry?
I became a LMT because I knew the healing power of touch. When I was 20 I started getting debilitating back pain that would make me pass out from the pain. It would last for hours. My uncle (a Massage Therapist) did 3 deep long strokes at the beginning of one of my episodes. The pain went away in 45 minutes when it used to take 4-5 hours. It was then that I asked him about being a massage therapist, because if he could make me feel that much better with 3 strokes, how much can you accomplish with the entire body?
~Did you have any major setbacks or obstacles getting started?
I started my massage career in 2004. I tried starting when I was a brand new therapist, but had no clue what I was doing. I tried again in 2011. Still, I didn't know what I was doing and the advice I was given was not very good, and I couldn't stay afloat. In 2016 I tried again, this time I had a vague idea of what to do and how to manage my money. I found several mentors in my industry and started following them. I took advice, listened to business podcasts and found support. I grew. I had a baby in that first year, and when I was at my lowest, I kept pushing through. The best investment I have made for my business is a business coach, everyone should have one.
~What differentiates your business from your competition?
I don't believe in competition, I believe in cooperation. There are so many amazing therapists out there, that if I am not the right fit, I have many friends that I can refer to. Techniques are the same, but the application is what sets us apart. Let me tell you of some benefits you will get when you choose me as your therapist. I do not comply with the industry standard of a 50 minute session. If you schedule a 60 minute massage, you will get 60 minutes (or more) of hands on work; from the time I put my hands on you to compress your tight, sore muscles, to the final compression of your legs. You get FULL TIME massage sessions. You can experience techniques like cupping, hot stones or a foot scrub as a complimentary service, no add on fee required. Many times I will suggest adding on cupping or stones (and sometimes both) in your session, especially if I feel that would help you reach your goals faster.
~What are you most proud of about your business?
I love to learn. I am constantly adding new knowledge to my repertoire. I am a Massage Instructor as well as a Massage Therapist. I love learning and growing. Currently I am working on 2 additional certifications: Neuromuscular Cupping Therapy and Manual Lymphatic Drainage (Vodder) Official Certification.
~How has your industry changed in the last few months and how do you see it changing in the future (or will it)?
The Massage industry has changed because they are taking a bigger role in educating people on the dangers and prevalence of Human Trafficking. Many don't know that Houston is the second biggest hub for human traffickers in the nation. That is so sad. Texas (and the industry as a whole) is moving forward in preventing this deplorable trade. Many people who are being trafficked, pose as massage practices, but really are there for sex trafficking. Know the signs of human trafficking and never hesitate to call your local police, if you suspect trafficking.
~Please share any pricing info of products or services
Pricing: I charge $84 for an hour session. I find that most people need a 75 minute session, at $99. I price for my time, and not for the type of massage you receive. Customized sessions range from light pressure to deep tissue; from relaxation to rehabilitation and recovery. Medical Massage sessions are generally for those with a prescription for massage from their doctor. While I don't charge insurance at this time, I will gladly provide you with whatever documentation your insurance requires for you to get reimbursed.
You can find full descriptions and price lists on Elanor’s website: www.pinpointmassage.com
You can also connect with her through her Facebook Page: https://www.facebook.com/PinpointMassageTX/