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WOMEN'S COUNCIL OF ENTREPRENEURS

Articles

  • 16 Jun 2020 2:18 PM | Anonymous


    Branding is the visual heart & soul of a business. It gives your potential clients an idea of who you are, not just as a business, but as a person. Good branding brings your potential clients into your story. It gives them something that they can connect with even on a personal level. Now the question is ~ Do you know your brand? If not, no problem! WCE always has your back! 
    Here are some great tips on how to figure out “Who is Your Brand?” and a worksheet to help you define that brand from Florida Winter Marketing!
    https://floridawintermarketing.com/who-is-your-brand/

  • 8 Jun 2020 10:08 PM | Anonymous

    Have you ever heard of the Rule of 7? If you’re in marketing you sure have! If not, the Rule of 7 is a “marketing principle that states that your prospects or clients need to see or come across your offer or business at least seven times before they really notice it and start to take action.” 

    So, that means your client isn’t even going to consider you until they have heard your name or seen something about you AT LEAST seven times! 

    What does this mean for you? It means you need to be creative and find ways to get yourself and your business name out there! Use the tools and resources that are available to you, be active and engage on social media. Expand your network and use new resources to help spread the word about you and your business. Don’t be scared to pay for advertising, it works! You want to make sure you are seen not just by people you know, but by a whole new audience. By using well established outlets on social media and other media publications you will be able to expand your marketing channel.

    Here is a great article that goes into detail about ways you can use the Rule of 7 to expand your business ~ https://www.thebalancesmb.com/how-to-use-the-rule-of-7-to-radically-grow-your-business-4037683


    We hope this helps you!! And don’t forget to check out our upcoming events!!


  • 31 May 2020 10:33 PM | Anonymous


    WCE has joined forces with Local Businesses to bring the FIRST Play+Shop+Live Local Saving Guide!! This saving book is filled with local businesses in and near The Woodlands with lots of savings. 

    You can get your FREE local saving book HERE!

    Thank you for supporting small business and please don't forget share this with your friends!! 


     



  • 26 May 2020 7:00 AM | Anonymous


    We can't believe it almost June already!!! Seems like 2020 is flying by (thanks a lot Covid-19!). Well, WCE doesn't want you wasting anymore of your time so we made the June Social Media Post Idea Guide to help you!

    And you can find it right HERE !

    If you find our guide helpful don't forget to come back at the end of the month to find WCE's June Social Media Post Guide!! 

    And while you're here check out our upcoming events we have a Virtual Vendor Event happening June 11th & 12th!!  It will be a fun interactive shopping experience ~ You won't want to miss it!

    Remember WCE always has your back ~ if you need help or have any questions never hesitate to contact us at woodlandswce@gmail.com!


  • 19 May 2020 5:43 AM | Anonymous


    1. Referrals. Referrals. Referrals.

    Ask your current clients to give you a shout out or ask them to write a a review on social media. It’s easy for them and influencer marketing is one of the most successful. If you don’t have current clients ask a friend (that you’ve done work for) to write the review or give the shout out!  Remember people aren’t thinking about you and your business as much as you are (or at all) so you need to ask for help!


    2. Network.

    This one seems obvious and it might seem impossible during COVID-19, but it isn’t! There are lots of ways to network online! You can become more active in local Facebook groups ~ and not just one of them! Be active in all of them or most of them. Most likely people are in the same groups and if they see you in more than one group they will get to know you more and faster. Be remember ~ be genuine, be yourself. Don’t try to be someone you’re not just to get clients, fake shows. You can also find online events that are going on right now ~ either networking events or fun community based ones!


    3. Show You’re a Pro!

    Show the world that you are a leader in your industry! Book a speaking engagement for a local event, reach out to be a guest blogger, inquire about being on podcast, or do an Instagram takeover with another local business owner! Let people know that you know your stuff!!


    4. Collaborate!!

    You can collaborate with other business owners to help each other gain more clients. Clients are the only one thats can give referrals ~ other business owners can help you with that too! And don’t be scared to befriend the business owners in your industry! You might think they are the enemy, but they’re not! There are enough clients to go around and if they have an over abundance of clients wouldn’t you like to be their referral?? 


    5. Know the Client You’re Looking For!

    This is the most important one! Not everyone is your client! If you market to everyone you will run yourself too thin and come up empty. Here is a great blog post about Tips on Finding Your Ideal Client from one of our speakers for WCE: https://brittnischroeder.com/finding-ideal-clients/



    Let us know what you think of these tips! And let us know how we can help you!!!


     If you don’t already belong to our Facebook group do it now: 

    https://www.facebook.com/groups/woodlandswce/


    And if you would like to support some local artisans join us on June 11 & 12, 2020 for a Live Facebook Marketplace Event! Details HERE!



  • 5 May 2020 8:09 AM | Anonymous

    Below are 6 great podcasts for female entrepreneurs to listen to. Each one helps you guide through this crazy entrepreneurial life. These are listed in no particular order!

    1. Online Marketing Made Easy with Amy Porterfield

    “Expert interviews, mini execution plans, and intimate behind-the-scenes secrets from my biggest launches… all tied together by my mission to make everything you listen to as actionable and profitable as possible.”

    2. The Goal Digger Podcast with Jenna Kutcher

    “The live-workshop style business podcast that is helping thousands redefine success and chase bolder dreams. You can train from the experts how to dig in, do the work, and tackle your biggest goals along the way.”

    3. Girl Boss Radio with Sophia Amoruso

    “Each week on Girlboss Radio, you'll hear honest conversations with trailblazing women. These women go deep on what it takes to build a successful career or grow a business with staying power—while living life on their own terms and navigating personal and professional curveballs.”

    4. She Did It Her Way with Amanda Boleyn

    “She Did It Her Way inspires women all across the world to take massive action on their business idea and create freedom in their life.”

    5. Being Boss

    “Being Boss is a podcast for creative entrepreneurs, freelancers, and side-hustlers, whether you're wanting to quit your day job or have been your own boss for a while now.”

    6. BizChix

    “The BizChix Podcast is hosted by Natalie Eckdahl, MBA and BizChix CEO. Natalie interviews industry influencers and entrepreneurs to help her listeners and clients grow their businesses.”


    Bonus LOCAL suggestion:

    Tomball Press

    WCE had the privilege of being on the Tomball Press with the awesome husband and wife team Jose and Lili Soliz! It is a great podcast to learn about local businesses we have in our area! 

    “On the Tomball Press podcast, we discover and share the interesting art, culture, food and drink, music, and things to do in and around our home, Tomball Texas. It is our goal to entertain and inform our community as well as those who may be considering relocating to the ‘Hometown with a Heart’.”

    Let us know below what YOUR favorite podcast is!! And if you are thinking of starting your own podcast or at least curious on what it takes to start one join us for our Webinar ~ 5 Reasons Why Podcasting is the Future of Your Business. In this webinar you will learn how to get a podcast up and running and how to get quick results! 


  • 28 Apr 2020 5:30 AM | Anonymous


    Struggling with what to post on social media for your business?? We've all been there!! WCE provides a monthly post idea guide to help make the wheels start turning for you!  

    You can find the May Social Media Post Idea Guide right HERE!

    If you find our guide helpful don't forget to come back at the end of the month to find WCE's June Social Media Post Guide!! 

    And while you're here check out our upcoming events we have a Virtual Meetup Networking Happy Hour tomorrow April 29th!!  You won't want to miss it!

    Remember WCE always has your back ~ if you need help or have any questions never hesitate to contact us at woodlandswce@gmail.com!


  • 21 Apr 2020 5:30 AM | Anonymous


    It is important during virtual events to make a good first impression, just like you want to at an in-person event. Sometimes we don't treat the virtual events the same since we are at home and things can feel a bit more relaxed. And even though it is good to be relaxed and comfortable it's also good to follow some proper etiquette. So, we have created 8 Etiquette Tips for Virtual Events.

    1.  Dress for Success

    You don’t need to be dressed to the nines, but make sure you put yourself together if it is a professional event. If it is more of a social gathering you can be more casual, but always present yourself the way you want your colleagues to see you.


    2. Keep Your Background in Mind

    Again, if this a professional event than make sure what is behind you is clean and appropriate. Suggestions for a background are a bookshelf, blank wall, or nice photos on the wall. If you are struggling to find the right background, then make sure to clean the room behind you.


    3. Check Your Technology

    Before your meeting or event, test out your audio and video. Make sure you have decent lighting, and check your WiFi connection. WiFi connection is more important than a perfect background or lighting! So if you need to move closer to your router, then do so. You don’t want to cut out in the middle of the event.


    4. Prepare Your Part Ahead of Time

    If you are presenting or you are able to introduce yourself, be prepared! When preparing your introduction be informative, but brief. You want to keep their attention not bore them. Be personable and fun and don’t forget to have your camera on while you are speaking! Also think about  what contact information you want to give out (if you are able to). Will you give your email, your phone number, or just your social media handles? Make all those decisions ahead of time.


    5. Be On Time

    Even though this is a virtual event the same rules as apply as if it were an in-person event. Always try to be on time. There of course can be technical issues (tip 3 will help with that), but just being fashionably late is never good for a professional event.


    6. Be Attentive! 

    While others are speaking - listen! If your video is on, make sure you are reacting to what the speaker is saying. It is rude to be doing other things while others are presenting or giving their introductions. Remember, if you are networking then you are learning about the other attendees not just waiting for your turn to speak. You are there to make connections with people. If you need to do other things (answer a text, a call, help a family member, etc.) turn off your video feed and mute yourself. Speaking of muting, it is also a good idea to turn off your microphone if someone else is speaking so you don’t have to worry about unexpected loud noises on your end.


    7. Sit Still and Don’t Disappear

    Again if your video is on, don’t be distracting to the person speaking or the other attendees. If you need to step away for a second just like in the last tip - turn your video feed off. Things happen when you are at home and it is completely understandable that you get pulled away from the event. But it is very distracting when people get up and leave, so simply turn the video feed off and no one will notice you needed to step away.  It can be a good idea to use the message feature to let everyone know you will ‘be right back’ if you need to step away for awhile.


    8. Follow Up After the Event

    Just because this is a virtual event doesn’t mean you don’t follow up with the connection that you have made! When others are giving their introductions, listen to what their business is and think if there is way you can collaborate and connect with that person. Make it a goal to connect with at least 5 other attendees after the event. Message them on social media (or whatever contact they give) and consider becoming friends on social media. One way to collaborate is after you start following each other’s businesses make plans to share each other’s content on social media. Supporting each other right now is SO important!


    Even though it can be hard to find the motivation sometimes, it is important to treat virtual events as you would an in-person event. After all, this is the only way for us to network and learn right now, so we need to make the best of it.

    And if you are looking for virtual events please visit WCE's Upcoming Events tab!! We have both Networking Events and Webinars coming up soon!! 



  • 14 Apr 2020 7:53 AM | Anonymous


    1. Have a Schedule

    Whether you make a daily, weekly, or monthly schedule it is important to have one. A schedule sets guidelines for how you want the day to go and is a reference for you to keep you on track throughout the day.

    Tip: Make a weekly overview schedule on Sunday and then a detailed hourly/daily schedule each day. Things are changing by the minute, but a weekly overview of what needs to get done during the week is important. And then creating a daily schedule the night before is the best way to stay on top of what is important each day. To help with the weekly schedule download your kids’ school schedule for the week to help set YOUR schedule. We don’t mean put their schedule over yours, just see if they have any online conferences they need to be live for and put those on the weekly schedule and do they same with yours, and with anyone else working in the house too.


    2. Time Block Your Day

    Define the times of day YOU are going to work.  If you don’t do this you will be working at all hours of the day and night and you’ll be stressed that you’re not getting your stuff done and you won’t be in the mindset to help your kids.

    Breakdown on Time blocking: Look at the overview of your family’s tasks for the week on your weekly schedule and start time blocking your daily schedule.  Schedule everyone’s most important stuff first and then work your way through the not so important things that can wait until later or the next day. Make a family schedule that works for YOUR FAMILY. If your kids work better in the morning and then fade out after lunch - have them do a big chunk of work in the morning! If they are night owls this is not the time to fight that! Let them do most of their school work in the afternoon. Don’t forget to schedule in breaks throughout the day for everyone! Work for 30-40 minutes at time, take breaks, and remember to schedule in lunch.

    Tip: Working early in the morning before the kids get up is a great time to work. Even if you are not an early riser try to get up at least an hour before the kids do. This is a great way to get a lot of work done and get time to yourself to start your day off right. Or if THEY are early risers maybe schedule some of your work after dinner. Let dad take the kids on a walk so you can get some quiet time to work!

    Here is a link for WCE's  daily schedule template that  you can print out for free!


    3. Delegate the Workload

    Your home is not YOUR sole responsibility. If your kids have a school schedule then they are old enough to have chores. Have them clean the kitchen after lunch or empty the dishwasher. Have them switch the laundry over or fold their clothes. This a perfect time for kids to learn these tasks! If your kids aren’t old enough and you have a significant other ~ delegate work to them! Figure out the most tedious chores and split them between the two of you! One person does the laundry for the week, the other does the dishes! Also, you can delegate outside of the house! We know there is a quarantine right now, but there are people that you can hire that  can grocery shop for you.  Or you can plan a week ahead  on the groceries and do curbside! If you chose to do either of these remember to sanitize bags and groceries before bringing them into your house.

    Tip: If you are finding it hard to get the chores done add these to the daily/hourly schedule. Have the schedule posted on the fridge so EVERYONE can see what needs to get done!


    4. Designate Your Work Area

    Not only is this important so your family knows where your office is, it gives YOU the mindset you are AT WORK and that it’s not time to be a mom, it’s time to get work done.

    Tip: Have areas of the house designated for different things. If there is a need for a quiet spot for virtual meetings maybe make the Master bedroom the “conference room” because the door can be shut. Maybe the kitchen is where group work happens ~ Kids can all be working on school work while you are making lunch so you can be available if they have questions. Involve the family, it will be fun for them to set up the house like an office or school AND it will help set boundaries! If they know that a certain room is the “conference room” then they’ll know you are doing something important and maybe they won’t bother you! ~ Wishful thinking, we know! Haha!


    We hope this helps. And just remember you’re not Wonder Woman! Do the best you can and don’t be so hard on yourself. This not a time to add stress to yourself or your family. Take one day at a time!



  • 7 Apr 2020 5:30 AM | Anonymous
    Keeping your presence on social media is very important especially during a time like this! Here are 4 reasons why Facebook Ads are critical for your Business. To learn more about Facebook Ads and how they will help your business please register for our Webinar: Entrepreneur's Toolbox: Using Facebook Ads to be Seen  on April 16th!


    4 Reasons Why Facebook Ads are Critical for Your Business RIGHT NOW!

    1. Digital attention is at an all-time high

    2. Many of your competitors are pausing their campaigns

    3. Brand awareness is a low-cost objective

    4. You have the opportunity to serve people now, and win business later

    (for the full description of these reasons please go to our source: here)



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