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WOMEN'S COUNCIL OF ENTREPRENEURS

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  • 22 Sep 2020 6:36 AM | Anonymous


    If you haven't noticed the world is slightly obsessed with videos - on youtube, facebook and just about anywhere you look you can find people streaming videos. 75 million people watch video everyday! So, the question is - Have you considered how beneficial videos could be for your business? We have done some research and found videos are important for the growth of your business. Here are some reasons you should add video to your marketing strategy!

    1. Video Can Explain Your Message!

    Text and image marketing are great, but it can be difficult to get your message across. Think of it as a TV commercial compared to an ad in a magazine. Another thing to keep in mind - viewers retain 95% of the info they watch on video! The average retention for reading text is only 10%!

    2. Videos are more Engaging & Encourage Sharing

    Videos on Facebook increase engagement by up to 33%.  But, studies have shown that keeping the videos up to only 2 minutes get the most engagement. Videos are more likely to be shared on social media platforms too, actually they're 12 times more likely to be shared than text and images combined!

    3. Google loves Videos

    Embedded videos on your website can increase your traffic by 55%! To optimize your videos for SEO you need to make sure that you have good titles and descriptions otherwise google won't find them.

    4. Videos Can Build Trust

    Video give your customer a better understanding of your company and your product/service which gives them confidence to buy. 77% of consumers say that videos gave them more confidence to purchase online. Videos also have shown to increase revenue - marketers who use videos experience a growth revenue that is 49% faster than non-video users.

    5. It Can Boost Email Marketing

    Simply mentioning email in your subject line can increase your email open rate by 19%! Which is big in the email marketing world! The average click rate for email marketing is 15-20% so you are significantly increasing your reach by adding videos links to your emails.


    All in all, videos can do wonders for your business. A lot of us shy away from videos because we don't want to be in them or don't know how to do them! If you want to learn more about making videos for your business you can join us at our workshop  How to Make Professional Videos with Your SmartPhone on October 8th! 

    If you have any questions please don't hesitate to contact us! 

  • 15 Sep 2020 6:09 AM | Anonymous

    Are you thinking about starting a business and don't really know where to start? A good place is estimating how much the startup will cost be! Knowing your expenses is extremely important even for a seasoned business owner. 

    When figuring your startup costs you need to take into consideration your physical assets, your one-time costs (or irregular costs), your monthly production costs, and your operational costs.

    Physical Assets are things that you buy that are long term in nature ~ they are your tangible assets. These include your equipment, building, etc.

    One-Time Costs or irregular costs are the costs that don't have a monthly fee. Which include your attorney fees, formulation fees, graphic designer fees, insurance, permits fees, etc.

    Your Monthly Production costs vary with your production volume, so the more you sell the more your production costs will go up. These costs include materials, shipping costs, labor, etc. 

    And finally your Operational Costs which are your regular monthly expenses that will rarely fluctuate. These are your cell phone bill, rent, web hosting, bookkeeping, etc.

    WCE has put together a very simple Startup Cost Worksheet that will help you breakdown your physical assets, your one-time costs, your monthly production costs, and your monthly operational costs. You can find the worksheet HERE!!

    We hope this helps you get one step closer to achieving your dreams! Another thing to consider when thinking about startup costs is getting funding for you business! You won't want to miss WCE's next webinar What You Need to Know About Venture Capital!  You can find this and all our other upcoming webinars and workshops in our Upcoming Events!


  • 8 Sep 2020 8:00 AM | Anonymous


    We would like to introduce Lindsey Kasprzak founder of the Lone Star Local Guide and Sponsor for Everything You Need to Know About Text Marketing to be Successful Workshop!

    Lone Star Local Guide is your Montgomery County fully digital community magazine and marketing company. We help the average small business get their name out to the public by promoting them not only in our magazine but also through our social media outlets that reach an average of 30,000+ a month. We understand that marketing and promoting your business can get expensive which is why we have prices any small business can afford.

    ~How or why did you decide to start your own business?

    Being in the advertising industry for over 16 years, I saw how it was hard and expensive it was for small businesses to advertise. A lot of that has to do with the cost of print.  We live in a digital world today and print media is no longer the only game in town, but it’s also now not the most beneficial, cost-effective, or useful.   This is why I came up with the fully digital magazine. Again, people use their phones now more than anything else so this media is much more effective.  Plus, it has the added benefit of data analytics and targeted marketing- with digital and online media, you can see how often people visit your website, how long they are there, and what pages they spend their time on.  You can also tell generally where those visitors are located.  With print, you pepper an area and hope people look at or read your material.  Most likely, they nowadays just throw it away.  With my pinpointed marketing, you reach your targeted customers directly and, more importantly, you know you did. 


    ~Tell us about you- the business owner so we can get to know you personally:

    My name is Lindsey and I am so proud to not only call myself a Texan, but also a Houstonian.  My family history is not only deep in the heart of Texas but deep in the heart of Houston since I’m a direct descendant of the Allen Brothers. I’m therefore very proud that my digital publication represents the area where I live and where my family is from. I am passionate about my community and the small businesses within it and I love helping them reach their local market. I graduated from the Art Institute with a degree in Graphic Design and Advertising.  I spent several years designing ads and formatting a local phone book and then several additional years providing similar services for a local print magazine.  I started Lone Star Local Guide in 2019.  The pandemic has been hard on small businesses; I think my more than 16 years of experience can be a great asset to anyone trying to get their name out. 


    ~Why did you choose this business or industry?

    I love to help people and have always been a big proponent of supporting local.  Graphic design attracted me because I also have an introverted creative side.  Lone Star Local Guide is my way of marrying the two together. 


    ~Did you have any major setbacks or obstacles getting started?

    LOL! What business doesn’t? When I started I knew I wasn’t going to be have a problem with the graphics and designing part, it was going to be getting businesses to trust me and know that I'm here to help and to support them. I want my customers to know that no matter what, they can come to me with any questions any time and that they’ll get the support they need.  Advertising is a difficult concept for people to understand and they want immediate results immediately.  Part of what I do is try to set and manage expectations from what you should expect from your advertisement.  Yes, of course, we all want business.  But, the only way to get that business is to be seen on a regular basis from the people most likely to utilize your service or need or want your product.  That’s where I excel.


    ~What differentiates your business from your competition?

    Personal experience, affordable pricing and a support system. I spent a great deal of time networking myself and have amassed not only a fairly large sized following, but have made relationships with many other business owners.  I am always looking for ways to get my customer’s names out there, whether that’s by finding a way to schedule an interview with you for the radio, by alerting you to a networking event, helping film and produce a commercial, or by cross-marketing synergistic services and products, like a bounce castle rental place with a cupcake baker.  All my customers have my personal cell phone and it’s not uncommon for me to get a text asking how to make a good facebook post or “Hey can we make a promotion video for my upcoming event?” When someone decides to advertise with me, they're not just a number, they’re a friend.


    ~What are you most proud of about your business?

    Everything! I get compliments all the time on how beautiful my magazine is and how clean my ads are.  We’re proud of how user-friendly the app is (I taught myself how to make the app) and how functional the whole thing is.  For instance, I’ve programmed it so that there is a hyperlink to the business website directly embedded in the digital ad.  All you have to do is click on the ad and it takes you to that business’s website.  I’m most proud of the successes we’ve had with our customers, especially the ones who couldn’t afford expensive print advertising and were struggling to get their names and businesses known.  The love and gratitude they have is humbling.  Finally, I absolutely love  all of my customers.  I support their businesses everywhere I go and with everything I have.  Their success is very important to me. 


    ~How has your industry changed in the last few months and how do you see it changing in the future (or will it)?

    Oh boy! Thanks to COVID small businesses are struggling.  That affects not only them, but their families, and by extension, their communities.  We’ve had to get creative with our processes and strategies.  I’ve been trying everything I can for my customer to help keep them afloat by thinking outside the box. Again, this is the key thing that sets Lone Star Local Guide apart from others- I’m here to help my customers no matter what and if it’s me helping them think of different ways to market, then that’s what I’ll do. I read a few months ago another company say “their customers need to think outside the box” well in my opinion it’s not the small businesses job, it’s my job. 


    ~Can you please share any pricing info for those interested in your services?

    We offer packages for everyone’s budget. From a simple business listing on our website at $50 a month to us promoting them with paid sponsorship ad on social media. What’s also great about Lone Star Local Guide is everyone that advertises gets a full page ad! This helps us track the ad when someone clicks on it to go to the advertiser’s website.  We never want someone to say they can’t afford it.  I’ll do my best to customize an affordable package for every single business.  I’m absolutely confident that If we can’t find a way for you to advertise within your particular budget, it’s not possible.   


    ~Please visit Lone Star Local Guide here to download their guide today:

    www.LoneStarLocalGuide.com

    www.facebook.com/Lonestarlocalguide

    www.instagram.com/lonestarlocalguide





  • 1 Sep 2020 5:30 AM | Anonymous

     

    As business owners we are always looking for new and better ways to market our business. We know that social media is amazing for making connections to not only customers, but other business owners. The problem we always face with social media is that we are not in complete control of it! You might argue - "yes, I am! I finalize all the content that goes on my platforms!" That is true, but you are not really in control of who sees those posts and that is the most important thing! Even if you have the best product and the most beautiful content if nobody sees it ~ it's all for nothing.

    Text-based Marketing is a form of marketing that you can be in complete control of and be able to connect with your customers on your terms! Here is an article by Content Marketing Institute that gives 13 reasons why text-marketing is something you should try!

    https://contentmarketinginstitute.com/2018/09/text-based-marketing/?fbclid=IwAR2fFHu2o5OzYcuw_XjI0EcTWaEmSMfIFjcJwA7f96aZ1u0a8gdqf3Y9o9w

    If you think text marketing is something you want to try, but don't know where to start join our Everything You Need to Know About Text Marketing to be Successful Workshop on Sept. 10th! You can go here to register: https://www.wearewce.com/event-3894638

    We really hope this helps! Search our other articles for great tips and some free downloads too! And check out our all of Upcoming Events & and in our Shop for more resources that can help you grow as an entrepreneur. If you have any questions please don't hesitate to contact us at wearewce@gmail.com!
  • 25 Aug 2020 5:30 AM | Anonymous

    September is around the corner! With all the craziness that COVID has thrown at you this year WCE wants to make your life easier! So, here is our September Social Media Post Idea Guide to help you save some time and your sanity!

    You can find it right HERE !

    If this guide helpful come back at the end of September to find WCE's October Social Media Post Guide!

    And don't forget to check out WCE's  upcoming events! You won't want to miss our text Marketing Workshop!!

    Remember WCE always has your back ~ if you need help or have any questions never hesitate to contact us at woodlandswce@gmail.com!


  • 11 Aug 2020 6:55 AM | Anonymous


    Continued learning and staying inspired is very important when you’re entrepreneur. A great way to do this is by reading!! 

    WCE found an amazing list of books for entrepreneurs from The Success Mountain. This is list is broken into great categories, such as, books for online entrepreneurs, personal growth, fighting anxiety, for women, routines, even books on psychology of personalities all geared towards entrepreneurs! 

    Here is the link:

    https://thesuccessmountain.com/best-business-books-for-beginner-entrepreneurs-gift-guide-2018/

    Let us know what you think! Have you read any of these, which one is your favorite, and if you would add any to the list.

    Don't forget to check out our Upcoming Events and how WCE can help you grow as an entrepreneur!! 


  • 4 Aug 2020 8:39 AM | Anonymous

    For some the new year is when they set goals, but here at WCE we are strong believers of setting small goals throughout the year. Coming up with goals can be the easy part planning and implementing them is the hard part! 

    We have created a simple Goal Worksheet for you to use to help organize your goal and break it down so that you can easily achieve it!

    Before you download the Goal Worksheet ~ which can be found HERE ~ we want to walk you through the worksheet so you know what each section means!

    At the top of the worksheet you are going to simply write your goal down. You will also include a due date. This can be an estimated date, but you want to give yourself a deadline so you have a date to work towards.

    After you write your goal down, give yourself the reason why you want to achieve this goal! This is important because it will remind you why you need to stay focused and your purpose. 

    Onto the brainstorming section! Some things to get your brain storming ~ What will you need to reach your goal? What are some routes to take to get there? What have done in the past that would help with this goal? Brainstorming is important for planning out the next two sections, so grab so extra paper if you need it!!

    What you will fill out next is your contact and resources that can help to achieve this goal. Who are some people that can help you? Where are some places you can go for help?

    Now you will be making your Action List! This will be pulled from your brainstorming list ~ what are the the small steps you need to take to reach the ultimate goal? Write each small step down, create a due date, and don’t forget to check it off when it is done!

    We suggest after you fill this out hang it near your desk so that you see it everyday. You want to be reminded of the small tasks you need to do to reach the goal you have set. 

    We really hope this helps! Search our other articles for great tips and other free downloads and check out our Upcoming Events & and in our Shop ~ WCE just might be the resource you’re looking for to achieve your goals!!!


  • 28 Jul 2020 6:30 AM | Anonymous

    It is almost August!!!! We can't believe it! We know a lot of you have had a lot on your plate with the current situation so we are here to take some of the stress off of you!! WCE provides a monthly social media post idea guide to help you streamline your workflow!  

    You can find the August Edition right HERE!

    If you find our guide helpful don't forget to come back at the end of the month to find WCE's September Social Media Post Guide!! 

    And while you're here check out our upcoming events for August! You won't want to miss our online workshop on How to Grow Your Instagram Following and Grow Your Business!! 

    Remember WCE always has your back ~ if you need help or have any questions never hesitate to contact us at wearewce@gmail.com!


  • 21 Jul 2020 6:30 AM | Anonymous


    Here are 7 types of Digital Marketing that you should know as a entrepreneur!

    Social Media Marketing

    Which is the use of Social Media platforms, such as Facebook, Instagram, LinkedIn, YouTube, Alignable, Pinterest, etc., to connect your audience or client to your brand, increase sales, and drive traffic to your business. A great way to use social media marketing is interacting with people in local facebook groups!

    Content Marketing

    Content Marketing is focused on creating and distributing content for a targeted audience online. It is free, valuable content that is easily shareable. It is used to attracted leads, increase sales, increase brand awareness, expand your customer base, and engages your potential clients. 

    Pay-Per-Click Advertising

    Pay-Per-Click Advertising is used to drive traffic to your website by placing ads on different websites. You will pay the website publisher when your ad is clicked. Social Media sites (Facebook, Instagram, Pinterest, LinkedIn, etc.) also have their versions of pay-per-click advertising too. Search Engine Marketing (SEM) is a version of Pay-Per-Click Advertising because it uses paid advertising to get traffic from search engines like Google. WCE had a webinar on how to use Facebook Ads! Here is the link to check it out:  https://www.wearewce.com/Sys/Store/Products/46531

    Affiliate Marketing

    Is the process of someone earning a commission by promoting your products. Example - you can pay a well known blog (in your target market) to promote your business or product for you. This can be expensive, but is a great way for your business to be seen by your target market and by someone they trust.

    Email Marketing

    Email Marketing is, well, sending your clients emails! If you already have a database of emails from your past clients use those to send newsletters, notification of sales coming up, or even holiday greetings! Email Marketing is a great way to remind your existing clients that you are still here! Building your email list is important too! Try putting a opt in for emails on your website or create a giveaway that requires an email to enter. 

    Text Marketing

    Text Marketing is very similar to email marketing except is by text messages instead of email. There are different programs that you can use. WCE actually has a workshop coming up in September about Text marketing with Project Broadcast!! Here is the link for more info: https://www.wearewce.com/event-3894638

    Search Engine Optimization (SEO)

    SEO is very important and can be hard to master. It is the process of driving free, organic traffic to your website from search results on the search engines. To be on the first page of a search engines you need to optimize your website or blog with the right content and search words and get enough clicks to make search engine sites see your website. Content marketing actually helps with your SEO!


    Marketing is complex and hard to master to say the least. You can join us on WCE’s webinar this Thursday to hear more about Marketing and how to stand out on Social Media! Link to the event right here: https://www.wearewce.com/event-3877515


    We do hope this helped! Let us know below! And remember WCE always has your back, if you have any questions please contact us at wearewce@gmail.com! ✨


  • 30 Jun 2020 7:24 AM | Anonymous


    We are constantly told having a positive or good mindset is important for a successful life. But, not everyone is born with a positive outlook on things, many tend to dwell on the negative. We get caught up in the bad things that are happening and we start building the wall in between ourselves and success. So, the question is ~ how can we start making the steps towards having a different mindset? We found a good starting point with an article from Success Magazine. This article was written by Karima Mariama-Arthur the author of Poised For Excellence: Fundamental Principles of Effective Leadership in the Boardroom and Beyond

    Follow the link below to read the article on the 5 things you need for a successful mindset and please let us know below what you think!

    https://www.success.com/5-things-you-need-for-a-successful-mindset/?fbclid=IwAR27EqoD4QmYX6Hp1IiaPIygg6f-ZMmRsTsAXhz9zMTwW8Ab_ckuAFl-Cu4

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