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7 Types of Digital Marketing Every Entrepreneur Should Know

21 Jul 2020 6:30 AM | Anonymous


Here are 7 types of Digital Marketing that you should know as a entrepreneur!

Social Media Marketing

Which is the use of Social Media platforms, such as Facebook, Instagram, LinkedIn, YouTube, Alignable, Pinterest, etc., to connect your audience or client to your brand, increase sales, and drive traffic to your business. A great way to use social media marketing is interacting with people in local facebook groups!

Content Marketing

Content Marketing is focused on creating and distributing content for a targeted audience online. It is free, valuable content that is easily shareable. It is used to attracted leads, increase sales, increase brand awareness, expand your customer base, and engages your potential clients. 

Pay-Per-Click Advertising

Pay-Per-Click Advertising is used to drive traffic to your website by placing ads on different websites. You will pay the website publisher when your ad is clicked. Social Media sites (Facebook, Instagram, Pinterest, LinkedIn, etc.) also have their versions of pay-per-click advertising too. Search Engine Marketing (SEM) is a version of Pay-Per-Click Advertising because it uses paid advertising to get traffic from search engines like Google. WCE had a webinar on how to use Facebook Ads! Here is the link to check it out:  https://www.wearewce.com/Sys/Store/Products/46531

Affiliate Marketing

Is the process of someone earning a commission by promoting your products. Example - you can pay a well known blog (in your target market) to promote your business or product for you. This can be expensive, but is a great way for your business to be seen by your target market and by someone they trust.

Email Marketing

Email Marketing is, well, sending your clients emails! If you already have a database of emails from your past clients use those to send newsletters, notification of sales coming up, or even holiday greetings! Email Marketing is a great way to remind your existing clients that you are still here! Building your email list is important too! Try putting a opt in for emails on your website or create a giveaway that requires an email to enter. 

Text Marketing

Text Marketing is very similar to email marketing except is by text messages instead of email. There are different programs that you can use. WCE actually has a workshop coming up in September about Text marketing with Project Broadcast!! Here is the link for more info: https://www.wearewce.com/event-3894638

Search Engine Optimization (SEO)

SEO is very important and can be hard to master. It is the process of driving free, organic traffic to your website from search results on the search engines. To be on the first page of a search engines you need to optimize your website or blog with the right content and search words and get enough clicks to make search engine sites see your website. Content marketing actually helps with your SEO!


Marketing is complex and hard to master to say the least. You can join us on WCE’s webinar this Thursday to hear more about Marketing and how to stand out on Social Media! Link to the event right here: https://www.wearewce.com/event-3877515


We do hope this helped! Let us know below! And remember WCE always has your back, if you have any questions please contact us at wearewce@gmail.com! ✨


Email:  woodlandswce@gmail.com

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