Have you ever heard of the Rule of 7? If you’re in marketing you sure have! If not, the Rule of 7 is a “marketing principle that states that your prospects or clients need to see or come across your offer or business at least seven times before they really notice it and start to take action.”
So, that means your client isn’t even going to consider you until they have heard your name or seen something about you AT LEAST seven times!
What does this mean for you? It means you need to be creative and find ways to get yourself and your business name out there! Use the tools and resources that are available to you, be active and engage on social media. Expand your network and use new resources to help spread the word about you and your business. Don’t be scared to pay for advertising, it works! You want to make sure you are seen not just by people you know, but by a whole new audience. By using well established outlets on social media and other media publications you will be able to expand your marketing channel.
Here is a great article that goes into detail about ways you can use the Rule of 7 to expand your business ~ https://www.thebalancesmb.com/how-to-use-the-rule-of-7-to-radically-grow-your-business-4037683
We hope this helps you!! And don’t forget to check out our upcoming events!!