Articles

  • 31 Mar 2020 5:30 AM | Anonymous

    Having trouble coming up with Social Media Post ideas? Going blank on what to to post about next? Don't worry ~ WCE's April Social Media Post Guide will help and you can find it right here!

    If you found our guide helpful please come back at the end of the month to find WCE's May Social Media Post Guide!! 

    And don't forget to check out our upcoming events!!

    Remember WCE is always has your back ~ if you need help or have any questions never hesitate to contact us at woodlandswce@gmail.com!

  • 17 Mar 2020 5:30 AM | Anonymous

    Coronavirus (COVID-19): Small Business Guidance & Loan Resources from the SBA (Small Business Administration).

    Click here to learn about the following:

    • Economic Injury Disaster Loan Program
    • Guidance for Businesses and Employers
    • SBA Products and Resources
    • Access to Capital
    • Exporting Assistance
    • Government Contracting
    • Local Assistance

    Overwhelmed with all this info?!!! Tomorrow, March 18th, WCE will have a representative from the SBA and a representative from SCORE on a webinar to discuss how the SBA & SCORE can help you and your small business. There will also be a Q&A for you to ask any questions you may have! The webinar fees are waived so join us tomorrow for FREE. 


    You must register to reserve your seat. Link here:

    https://zoom.us/meeting/register/tZAtceqsqTouyBOu6XXVy5I-n6LZ2EGEyQ?fbclid=IwAR1QW_kyeJoXkFqOc8DemZeKQ-Gq9gv-8ykRBvLjOHjQsWH8aLj3TWyGWYs


  • 3 Mar 2020 5:30 AM | Anonymous

    Here are 5 tips we put together to help improve your LinkedIn!

    1. Have a professional profile picture.  Choose a profile photo that shows the professional you. It is best to hire a photographer to get professional headshots ~ it is worth the investment!!

    2. Have a thorough profile with complete job descriptions.  Let people know what you have to offer! And don't leave anything out or undone.

    3.Be active. Don't set it & forget it. You could be missing out on key connections! Put some effort into making relationships with people in your industry and potential customers.

    4.Use the right keywords. Search the top people in your industry and make a note of the words they use. Learn from people that have been through it already and are successful.

    5. Don't make connections with just anyone.  Find the people that you could potentially partner with at some point, not everyone is for you and not everyone is your client. 

    Let us know what you think of these tips and if you have any to add!!  



  • 25 Feb 2020 4:58 PM | Anonymous


    March Social Media Post Ideas

    Are you having trouble coming up with content for your social media?! Have no fear WCE is here! Haha! We have come up with Social Media Post Ideas ~ you can use these or you can use them to get your brain moving on other ideas! 

    You can also click the link below to download this image! 

    SocialmediapostIdeasIGMARCH.jpg

    Enjoy!

  • 18 Feb 2020 5:30 PM | Anonymous

    Building an email list for your business is so important! Here are 6 reasons why given to us by wpbeginner.com:

    1. Email is Personal

    2. Email is Purposeful

    3. Email is Targeted

    4. You Own Your Email List ~ Unlike ANY Social Media Platforms

    5. Email is One-on-One

    6. More People Use Email Several Times a Day

    Please CLICK HERE to find the details for all of these reasons on wpbeginner.com! 

    Comment below your thoughts!!


  • 4 Feb 2020 6:00 AM | Anonymous

    Most business owners struggle with finding their ideal target market and client. We found a great article on what NOT to do when finding your target market. Follow the link below to read the article by Michele Pariza Wacek. Tell us what you think below!

    https://www.businessknowhow.com/marketing/marketingmistake.htm?fbclid=IwAR26a0Yl9EYxpgKSwC0VFiyEtg49iJdOr7T9EKYNdQAKDtVo1n4lEZaXFgs

  • 14 Jan 2020 5:30 AM | Anonymous

    Tips for Using Hashtags on Instagram


    ~Utilize all 30 Hashtags~

    Instagram gives you 30 hashtags and there is no reason that you shouldn’t utilize all 30!


    ~Look to successful accounts that are in your niche~

    Look to the ones that have been successful and see what hashtags they are using. There is no reason to reinvent the wheel! Use what has worked for others!


    ~Use relevant hashtags~

    Remember to use hashtags that are relevant to YOUR post and directed at the audience YOU are trying to capture. What is the story you are trying to tell and only use the hashtags that compliment that!


    ~Don’t use banned hashtags~

    Check Instagram ~ type in the hashtag, if it shows up then it mostly like safe, if it doesn’t show it up it is completely banned. You can also click on a hashtag and if it doesn’t show “most recent” option then it is partial banned.


    If you are local we would love for you to join us at one of our Lunch & Learns to learn more business related tips! To see our upcoming events please click here.


  • 26 Nov 2019 6:00 AM | Anonymous

    A Gratitude Journal: Exploring What Makes You Happy.

    Gratitude. What a powerful word. This word means a lot during this season, with Thanksgiving right around the corner. But, we strongly believe that gratitude should be recognized in your daily life all year. Do we follow this usually? Well, no. We let our own thoughts get in the way of that, we over think things, we focus on others successes instead of our own, and we let negative thoughts rule our day. 

    We created this Gratitude Journal template not only because we thought it was fitting for the season, but also because Ali, one of WCE’s co-founders, just went through a rough thing this past week. Her youngest daughter, who is 6 years old, had to have an emergency appendectomy after a week of being very sick. Her daughter is home and recovering after a 4 day day stay at the hospital that they thought was going to be 5-7 days! This is after her middle daughter had/has health issues that they have been monitoring and fixing for the past two months. While sitting in the hospital room with her youngest, Ali started designing the Gratitude Journal. She did because she had so much to be thankful for. Even though her kids’ health was not well at the time, she still had them with her. And not only her children, but so many of her friends and family. So many people came to her aid to help in any way they could. This created positive energy that she then projected onto her daughter. It made Ali realize the importance of gratitude.

    Gratitude also carries over to our professional lives. Always focusing on the negative aspects of your mistakes or what you could have done will not help you achieve your goals. You need to find the silvering lining in each of your days to help project you forward towards where you want to be. You need to be at peace with the process and realize all that you have to be thankful for around you. So go ahead, download the template here: WCE Gratitude Journal  and follow the steps on the journal page.

    Start creating the life you deserve, by finding some light in the life you already have. 


  • 19 Nov 2019 6:00 AM | Anonymous

    10 Ideas for your Small Business Saturday!

    1. Create a Gift Guide for your Customers 
    Let your customers know all of the amazing products or services that you have to offer and which ones would be great for their mom, sister, daughter, grandmother, father, son, brother, husband, even neighbor! Your customers might not know what you have available so show them!!

    2. Host a Small In-Store Event
    You could have local entertainment, activities for families, wine and shop for the ladies, the list could go on and on.

    3. Have Photos With Santa (or Photo Ops for Holiday Cards)
    Make your business part of your customer’s holiday traditions!

    4. Support a Local Charity
    On Saturday have a portion of your sales go to a LOCAL charity!! 
    Here are some local Charities in The Woodlands (there are so many more - do some research to find one that best fits your beliefs!!)
    CASA Child Advocates of Montgomery County:
    https://casaspeaks4kids.com/
    Inspiration Ranch:
    https://www.inspirationranch.org/
    The Montgomery County Food Bank:
    https://mcfoodbank.org/
    New Danville:
    http://www.newdanville.org/about/
    Operation Pets Alive!:
    https://www.facebook.com/pg/OPATexas/about/?ref=page_internal
    Children's Safe Harbor:
    https://childrenssafeharbor.org/
    Yes To Youth:
    https://www.sayyestoyouth.org/
    iGo Pink:
    https://thebreastcancercharities.org/
    Interfaith of The Woodlands:
    https://woodlandsinterfaith.org/
    Special Angels of The Woodlands: 
    https://www.specialangelsofthewoodlands.org/

    5.Collaborate with Other Small Businesses
    Help one another with promotions by passing out each other’s coupons or business info to your customers. People always like recommendations on where else they can SHOP LOCAL!

    6. Utilize your FREE resources!
    American Express has you covered here:
    https://www.americanexpress.com/us/small-business/shop-small/howtoparticipate?linknav=us-loy-nav-howtoparticipate

    7. Reward Check-Ins or Social Media Shares
    Give coupons, discounts, or a small (free sample size) gifts to people that share your business on social media or that “Check-In” on social media while at your store. Have a little basket full of goodies (even chocolate) with a sign that says “FREE - just please “Check-In” on Social Media to let everyone you’re here and to SHOP SMALL TODAY!”  The influence of friends is a big deal when it comes to marketing! 

    8. Make a Countdown on Social Media and Utilize your platforms as much as possible!
    With so much competition during the Holidays remind your costumers you are still here! You can also use the countdown as a way to promote any promotions or sales you will be having on or leading up to Small Business Saturday too.

    9. Spotlight a Loyal Client/Customer, Another Small Business, or a Charity
    If you spotlight one of your customers they will share that post with their friends, same with another small business. Those are more eyes seeing what you have to offer them for the Holidays!

    10. Don’t let Small Business Saturday Sneak Up on You NEXT YEAR!
    Plan ahead and even set a reminder on your phone to start your planning on how you to celebrate SBS! Research if there are festivals you could be a part of next year - Check them out this year to see how well it is attended. Also, see if there are local Holiday activities in the area that you could contribute to! Example: If you are a baker see if you could donate cookies for a meet and greet with Santa - imagine all of those people being able to sample your work! 

    We hope this helps you prepare for Small Business Saturday next week!! Add a comment below if these tips did help you out or let us know what your Small Business Saturday plans are!

    Good Luck and we will see you out there!!


  • 12 Nov 2019 6:00 AM | Anonymous


    As an entrepreneur it is important to keep yourself organized and focused. Studies have shown that planning a daily routine helps with productivity, as well as, your work-life balance (as much as you can balance that!). 

    It is suggested that you make your daily plan the night before. It will help your mind rest knowing that you have a plan of attack for the next day. Setting your schedule will help you prioritize, make you more efficient, help your stress levels, and it will make it easier to set boundaries for yourself and others. In the long term you will build habits that defeat procrastination and you will honestly feel as though hours were added to your day! Remember to schedule yourself appropriate breaks. Try the 52/17 rule. Work for 52 minutes and give yourself a 17 minute mental break. 

    There are plenty of ways to create your schedule - you should always write it down (or type it) DON’T RELY ON YOUR MEMORY! You can put it in your phone or tablet, write on your calendar or in your planner, have a designated whiteboard, or you can download our Daily Schedule for FREE!

    Daily Schedule Free Download

    We hope this helped and that our worksheet will assist you achieving your daily and long term goals!!

    Don't forget to join WCE's Private Facebook Group to find your community of fellow women entrepreneurs!

    https://www.facebook.com/groups/wearewce/


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