WCE had the pleasure of interviewing Katelyn Trulove of Trulove Webworks Web Design! Learn all about Katelyn, why she chose to start her own business, what sets her & Trulove Webworks apart from the others, and why she has a passion for small business!
~Tell us a little bit about your business and what you do~
I build websites for small businesses that speak directly to their ideal customer. We don't use templates or generic content. The client and I work together to find a real strategy and brand personality that shines through every aspect of their online presence.
~How or why did you decide to start your own business?
I was raised on small business, and I've worked in small business my entire adult life. So, of course, I'm passionate about seeing local businesses succeed. I've been really inspired by the people I've had the privilege to work with. Owning a business has always been a dream for me, so seeing the amazing people in our community doing it gave me the courage to take the leap for myself.
~Why did you choose this business or industry?
Creativity runs in my veins. As I mentioned, I grew up in a small business, but another huge piece of my upbringing was art. My mother and both grandmothers were creatives and encouraged me from a young age to embrace my creativity. As a kid of the '90s, I watched the internet, and social media become what it is now. I think it just made sense to put that knowledge and my natural creativity into a career path.
~Did you have any major setbacks or obstacles getting started?
Other than the obvious obstacles that life brings for everyone, it has been an interesting road. I had my third daughter at the beginning of this year and launched my company in July. Family life, along with the changes brought on by Covid-19, have forced me to look at things a little different and stay flexible. The impact of Covid-19 has undoubtedly made my commitment and passion for small business stronger.
~What differentiates your business from your competition?
I describe myself as a concierge web design agency. It's really about the client, and I'm here to show them the way and facilitate success. I'm not the web designer that delivers a website that looks and sounds just like the competition, and disappears. Throughout the entire process, I keep you and your customer in mind. It's a collaboration to find a way to truly convey your message. I see every client as a relationship, and I take pride in nurturing that to create on-going success for us both.
~What are you most proud of about your business?
My clients, they are kicking butt! I have been so lucky to work with people who share my passion and drive. Seeing them grow is a real privilege.
~How has your industry changed in the last few months and how do you see it changing in the future (or will it)?
A lot. Covid has taken a toll on industries in different ways. It has definitely shown small business owners how important it is to be able to communicate with customers and do business online. It has also made it especially important for those businesses to have a marketing company that will update their information at a moment's notice. I believe that shift is here to stay and I’m proud to be a part of it.
~Please share any pricing info with us! ~
You can find my packages and pricing at https://trulovewebworks.com/web-design-pricing/
To see everything Katelyn and Trulove Webworks has to offer and to connect with her on Social Media please go here: https://linktr.ee/trulovewebdesign